Foundation Director of Marketing Strategy & Integration

About the Role

Key Responsibilities

• Define and drive a unified brand strategy that reflects the foundation's mission and elevates presence across campaigns, content, and donor touchpoints.
• Lead multi-channel marketing strategies aligned with fundraising priorities, ensuring coordination across creative, content, and digital teams.
• Partner with Donor Relations to enhance the donor journey through strategic messaging, channel alignment, and personalized engagement informed by audience insights.
• Manage and mentor a high-performing team of strategists and contributors, fostering a culture of collaboration, creativity, accountability, and results.
• Champion the use of analytics, segmentation, and testing to optimize campaign performance and improve outcomes across donor audiences.
• Develop and implement strategies to maximize synergies among program areas.
• Oversee and execute on capital campaigns and ongoing fundraising efforts.
• Build and maintain key long-term relationships with donors and prospects.
• Train and mentor development staff, communicating fundraising goals and progress throughout the organization.
• Develop a system to evaluate staff skills, experience, and professional development needs, and implement programs to address gaps.
• Work with management to identify funding needs, targets, and approaches.
• Form and manage the development team, overseeing staffing needs for campaigns and ongoing development.
• Conduct research, prospecting, and applications to multiple donor sources.
• Oversee capital campaigns, engaging capital campaign firms as necessary.

Requirements

• Experience in developing and executing integrated marketing strategies aligned with organizational goals.
• Strong leadership and team management skills, with the ability to mentor and develop staff.
• Proficiency in data-informed marketing, including analytics, segmentation, and testing.
• Experience in fundraising, including managing capital campaigns and donor relations.
• Ability to build and maintain long-term relationships with donors and prospects.
• Excellent strategic thinking, creativity, and communication skills.
• Experience working collaboratively across multiple teams and functions.
• Knowledge of brand strategy, storytelling, and multi-channel marketing.

Nice to Have

• Experience in healthcare or pediatric health systems.
• Previous leadership roles in nonprofit or foundation settings.
• Familiarity with fundraising software and digital marketing tools.

Qualifications

• Not explicitly specified in the description.

Benefits & Perks

• Not specified in the description.