Franchise Marketing Consultant

American Family Care

Birmingham, AL

Full Time

Senior

4 days ago

Job Description

About the Role

American Family Care (AFC) is one of the largest primary and urgent care companies in the U.S., providing services seven days a week on a walk-in basis. Our state-of-the-art centers focus on the episodic treatment of acute illnesses and injuries, workers compensation and occupational medicine. AFC is the parent company of AFC Franchising, LLC (AFCF), and this position will be in that division, working directly with franchise owners of American Family Care centers. The Franchise Marketing Consultant (FMC) will be responsible for partnering with franchise owners to teach best practices and develop and implement marketing strategies to improve their performance, drawing from our digital and in-center marketing programs.

Key Responsibilities

Support franchisees during the center onboarding phase, including following a detailed task checklist that covers all aspects of marketing a new healthcare center.
Assist franchisees in developing strategic marketing plans and translating those plans into appropriate activities.
Conduct consultation calls regularly regarding marketing management, customer service, patient experience, ROI measurement, training, grand opening activations, and other initiatives.
Cultivate and preserve franchisee/vendor relationships.
Ensure brand integrity and consistency across designated franchise territories and digital platforms.
Implement all company marketing policies, procedures, programs, and new concepts within the franchisee territory.
Support and manage .com including alignment with local listings and social platforms.
Research and identify new local marketing opportunities.
Provide guidance on developing marketing plans and grand opening programs.
Develop B2C and B2B activation guides.
Work closely with operational and franchise partners.
Be well versed in the Franchisor's Operations Manual, Brand Standards Guide, Franchise Disclosure Document, Franchise Agreement, and other documents.
Perform other duties and responsibilities as assigned.

Requirements

In-office work environment.
Dynamic marketing strategist with exceptional collaboration and communication skills.
Proven ability to identify opportunities and deliver effective strategies and tactics to generate results.
Strong problem-solving, analytical, and time-management skills.
Adept across a variety of traditional and digital channels.
Strong written and verbal communication skills, and client-service relationship-building skills.
Well organized with the ability to balance multiple tasks in a fast-paced, high-energy environment.
Five (5) to Eight (8) years of validated experience in marketing, sales, or business development.
Strong multi-unit experience preferred.
Experience using tools such as Google Analytics, SEMRush, and marketing tech stacks like Salesforce and HubSpot.
Proficient in Microsoft Office (proficiency in Adobe Suite is a bonus).
Bachelor's degree in Digital, Marketing, Advertising, Public Relations, Business, or related field.