Freelance Social and Search Planner

About the Role

Key Responsibilities

• Assist the search/social media paid advertising planning, buying, and optimization of campaigns across multiple platforms, including Facebook, Instagram, LinkedIn, X/Twitter, TikTok, Google Ads and Microsoft Ads including QAs and campaign optimizations.
• Conduct regular check-ins with the Social Media Director and Search Supervisor to report on campaign performance and recommend strategic adjustments.
• Partner with other media planning, media buying, and analytics departments to provide sound, research-based campaign strategies, plans and implementation approaches that drive tangible client business impact.
• Leverage data-driven approach to analyze campaign performance and derive insights and strategic recommendations to improve KPIs and campaign results.
• Listen and stay engaged with relevant social discussion about clients, competitors, and industry.
• Nurture key relationships with platform representatives to increase opportunities and stay updated on pharmaceutical and healthcare branded and unbranded content regulations and restrictions.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 2+ years' experience in development, planning, activation, management, optimization, and measurement of paid search and/or social media advertising campaigns based on client goals and KPIs.
• Strong in-platform experience across major social and search platforms including Meta, LinkedIn, X/Twitter, TikTok, Google Ads, and Microsoft Ads.
• Proven track record of managing complex media activations with quick turnaround times.
• Experience executing campaigns across all three stages of the sales funnel: awareness, consideration, and conversion/lead generation.
• Strong time management skills.
• Works well independently and in collaboration with other teams.
• Certifications in Search and Social platforms preferred.
• Experience in pharma or healthcare is required.

Nice to Have

• Certifications in Search and Social platforms.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 2+ years' experience in paid search and/or social media advertising campaigns.

Benefits & Perks

• Paid time off
• 401(k) matching
• Paid sick time
• Potential eligibility for company benefits through provisions in the Affordable Care Act or state-specific requirements.