Fully Remote Marketing Analyst

About the Role

Key Responsibilities

• Act as an exceptional strategic marketer who can bring analytical thought leadership, challenge business objectives, and provide clear direction to agencies and internal teams who create marketing strategies, architect omnichannel campaigns, implement analytics systems, and build reporting dashboards.
• Collaborate with cross-functional teams and agency partners to develop a sustainable analytics and insights engine within a highly segmented, omni-channel environment.
• Coordinate efforts across internal teams and external agencies to define business goals, and set performance metrics and KPIs across a full-funnel consumer journey.
• Oversee campaign performance, including the collection, aggregation, and visualization of performance data, while consulting with business partners on insights and optimization opportunities.
• Utilize statistical techniques to analyze and interpret trends by channels, geographies, segments, and more to create a narrative behind the data; Share actionable insights with senior marketing leadership and channel owners.
• Drive large, complex project initiatives of strategic importance to the organization, involving large cross-functional teams.
• Ensure analytical rigor is continuously applied to optimize the consumer experience.
• Develop and engage in segmentation and positioning activities to support overall program strategy.
• Partner with leadership to monitor industry trends and evaluate market and competitive opportunities.
• May direct the work of other individual contributors and/or act as a cross-functional team lead.

Requirements

• Requires 5 - 10 years of prior relevant experience.
• Ability to perform quantitative and qualitative market analyses to identify key market trends and interpret findings to create insights from that data.
• Expert in analyzing and interpreting marketing data to draw conclusions.
• Highly organized, detail-oriented, and self-motivated.
• Experience working within an omni-channel environment.
• Superb executive communication skills: written and verbal, with the ability to adapt communication style to audience.
• Strong influence skills: ability to influence others to adapt strategic plans.
• Advanced knowledge of Adobe Consumer Journey Analytics a plus.
• Advanced knowledge in Tableau a plus.
• Advanced knowledge of visualizing data in MS Excel and PowerPoint.
• Experience overseeing campaign performance, including data collection, aggregation, and visualization.
• Ability to utilize statistical techniques to analyze and interpret trends by channels, geographies, segments, and more.

Nice to Have

• Knowledge of Adobe Consumer Journey Analytics.
• Knowledge of Tableau.
• Understanding of full funnel measurement techniques from Brand down to performance marketing.

Qualifications

• Relevant experience of 5-10 years in marketing analytics or related field.

Benefits & Perks

• Pay from $35.00 per hour.
• Expected hours: 40 per week.
• Work location: Remote.