GenAI Marketing Strategy-Vice President

About the Role

Key Responsibilities

• Collaborate with product, data, tech, and marketing teams to build and maintain an integrated GenAI transformation roadmap, organizing work into horizons with clear milestones and outcomes.
• Define strategic objectives for GenAI initiatives, support business case development, and partner with Finance to measure efficiency gains and ROI.
• Collaborate with LOB transformation leads and process teams to identify pain points, prioritize capabilities, and track adoption metrics for last-mile success.
• Ensure collaboration across lines of business (LOBs), product, technology, and Data & Analytics teams to drive a cohesive and unified AI strategy for marketing.
• Prepare executive updates, craft compelling narratives, and streamline reporting across key initiatives such as workflow automation, content transformation, omni-channel personalization, and AI enablement.
• Facilitate steering committee forums to prioritize GenAI capabilities, and collaborate with change management teams to drive user adoption and stakeholder communication.
• Ensure up-to-date communications across the organization, keeping stakeholders informed of progress, achievements, and new developments in GenAI for marketing.
• Stay current with the latest advancements in AI, proactively identifying opportunities to leverage new technologies and best practices for marketing transformation.
• Champion agile ways of working, ensuring rapid iteration and continuous improvement across GenAI initiatives.
• Establish scalable frameworks for measuring and tracking efficiency, adoption, and business impact of GenAI solutions.
• Bring a consulting background to navigate ambiguous environments, drive clarity, and deliver actionable recommendations in complex, fast-evolving contexts.

Requirements

• 5+ years of experience in martech, product, or AI-driven marketing transformation.
• Bachelor's degree in marketing, product, engineering, computer science, or related field.
• Deep expertise in product ops, marketing ops, martech/tech, data, and AI capabilities.
• Proven track record of building transformation roadmaps and leading cross-functional teams in matrixed organizations.
• Ability to influence, drive collaboration, and engage with senior leadership.
• Experience working in an agile environment.
• Strong written and verbal communication skills, with executive presence.
• Highly organized, deadline-driven, and detail-oriented.
• Self-starter with the ability to work independently and proactively.
• Background in consulting, with demonstrated ability to navigate ambiguity and deliver results in complex environments.

Nice to Have

• MBA or equivalent.
• Experience in a Product organization; well-versed in product ops and GenAI product development.
• Experience in a Marketing organization; well-versed in marketing ops, channel execution, and AI-powered personalization.
• Demonstrated success in driving change management and user adoption at scale.