Girls on the Run International - Director of Digital Marketing

Girls On The Run International

Charlotte, NC

Full Time

Director

84k-88k

20 days ago

Job Description

About the Role

Girls on the Run International is a national nonprofit organization dedicated to creating a world where every girl knows and activates her limitless potential and is free to boldly pursue her dreams. We inspire girls to be joyful, healthy and confident using a fun, experience-based curriculum which creatively integrates running. GOTR is a physical activity-based positive youth development program that is designed to enhance girls' social, psychological and physical skills and behaviors to successfully navigate life experiences. The team at Girls on the Run International supports 165 local councils nationwide. We believe that all girls and communities should have access to our programs. We strive to eliminate barriers to participation, to create programming that engages all communities, to be intentional about staff and volunteer diversity, and to promote a culture of inclusion across the organization.

Key Responsibilities

Develop and implement a digital marketing strategy that supports audience growth, lead generation, and user engagement.
Design and execute multi-channel lead nurturing campaigns using automation, retargeting, and segmentation.
Oversee digital ad campaigns (Google Ads, Meta, LinkedIn, etc.) and maximize return on investment.
Optimize use of Google Ad Grant to increase traffic, visibility, and conversions.
Define structure and strategy for automated email marketing campaigns.
Build a comprehensive reporting and analytics framework across digital platforms.
Analyze data and campaign performance to optimize strategy and inform decision-making.
Lead website performance optimization including UX, accessibility, and conversion paths.
Oversee SEO strategy and implementation including keyword strategy, on-page optimization, and content alignment.
Manage and support the Digital Marketing Manager.
Collaborate with the Content and Communications Director and other teams to ensure alignment on messaging and campaigns.

Requirements

Minimum of 8 years of experience in digital marketing, including leadership experience.
Proven project management experience utilizing tools such as Asana.
Demonstrated success in lead generation, paid digital media, SEO, and email marketing.
Proficient in digital tools such as Google Ads, Analytics, Tag Manager, Meta Business Suite, and CRM platforms.
Strong analytical and communication skills.
Ability to lead and develop team members.
Experience working in a remote environment and/or franchise model is a plus.
Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

Nice to Have

Experience in nonprofit, education or youth development sectors.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field (preferred).
8+ years of experience in digital marketing.

Benefits & Perks

Generous and flexible PTO.
Company-subsidized medical and dental coverage.
Vision coverage.
Life insurance.
Paid medical leave.
401k with employer match.

Working at Girls On The Run International

Girls on the Run International values diversity, inclusion, and collaboration. We are committed to supporting staff development, fostering positive relationships across the organization, and providing opportunities for meaningful in-person connection through staff gatherings, professional development, and conferences.

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