Global Associate Director, Marketing, Respiratory

About the Role

Key Responsibilities

• Champion the implementation of global strategies in local markets to accelerate brand growth and differentiation.
• Direct the development of strategies, tactics, and materials for healthcare providers, patients, and pharmacists, partnering with agencies and coordinating feedback from stakeholders.
• Leverage innovative approaches, including artificial intelligence, to gain deeper customer insights and generate breakthrough communications.
• Integrate insights from business, medical, and payer teams into the global brand strategy.
• Identify potential risks, opportunities, and develop proactive plans.
• Ensure pull-through of new evidence and brand narrative through omnichannel assets, including digital communications and visual aids, working closely with medical, market access, and marketing colleagues.
• Build omnichannel design strategy, co-create content with global and local teams in a modular fashion to increase speed to market and measure success.
• Lead competitive scenario planning, increase asset competitiveness, and drive external perception of differentiation and brand advocacy.
• Support accurate forecasting and financial modeling aligned with therapeutic area strategy and broader business goals.
• Collaborate effectively across a global matrix team, engaging with medical, commercial, market access, regulatory, and compliance colleagues, as well as regional teams.
• Lead internal engagement initiatives to drive excitement, cross-functional alignment, and confidence in strategy and product differentiation.
• Collaborate with teams across brands and therapeutic areas to generate new ideas, overcome barriers, and identify efficiencies.

Requirements

• A Bachelor's degree, preferably with an emphasis in science.
• Experience in the healthcare or biopharma industry, with a strong preference for respiratory therapeutic area.
• At least 7 years of marketing experience, including customer insight, positioning, value propositions, segmentation, and targeting.
• Solid understanding of commercial strategy, methodologies, and tools such as product profiling, positioning, forecasting, pricing, reimbursement, market research, and competitive intelligence.
• Experience analyzing business performance and driving market and brand acceleration.
• Proven leadership in cross-functional project teams and matrix environments, with the ability to motivate, influence, and lead change initiatives.
• Familiarity with future healthcare market challenges and local regulatory requirements.
• Experience with innovative technologies to solve marketing problems.
• Strong learning agility and experience managing senior decision-making and governance bodies.
• Strong leadership skills to foster dedication and resolve conflicts.

Nice to Have

• A second degree, such as an MBA or PhD.
• Regional or Global experience, including living or working in another country or working with international teams.

Qualifications

• Bachelor's degree, preferably in science.

Benefits & Perks

• Annual base pay ranging from $180,875 to $271,312 USD, with overtime pay for qualifying hours.
• Short-term incentive bonus opportunity.
• Eligibility for equity-based long-term incentive programs (salaried roles).
• Retirement contributions (hourly roles).
• Paid vacation, holidays, and leaves.
• Health benefits including medical, prescription drug, dental, and vision coverage.
• Flexible work arrangements with a minimum of three days in-office per week.