Global Campaign Manager

About the Role

Key Responsibilities

• Collaborate with the Senior Director to develop and implement strategic marketing and demand generation plans supporting the business unit's goals.
• Develop and execute the FARGO customer value proposition, ensuring alignment with market needs and brand differentiation.
• Lead the development and execution of market positioning and brand strategy to ensure consistent and compelling messaging.
• Conduct market research to identify trends, customer needs, and the competitive landscape, using insights to inform marketing strategies.
• Develop and execute comprehensive marketing programs and campaigns to drive growth of new product launches and existing product lines.
• Create and implement global channel marketing strategies to increase market share and revenue through Value-Add Resellers, Distributors, and System Integration partners.
• Oversee the creation and execution of global marketing communications plans, ensuring messaging consistency across channels.
• Plan, execute, and measure the effectiveness of marketing campaigns, optimizing performance and ROI.
• Develop and oversee digital marketing strategies including SEO, SEM, social media, email marketing, and online advertising.
• Utilize data-driven insights to optimize digital campaigns and improve online customer experience.
• Stay updated on emerging digital marketing trends and implement best practices to enhance online presence.
• Use data and analytics to define and measure program success, making data-driven decisions to improve marketing efforts.
• Work closely with corporate marketing, regional marketing, product management, sales, and other departments to ensure alignment.
• Manage the global campaign and program budget, ensuring efficient resource allocation.
• Communicate and operate effectively with senior leaders to gain support for marketing strategies.

Requirements

• Bachelor's degree in marketing, business, or a related field; a Master's degree is preferred.
• 5+ years of experience in marketing, with a focus on brand marketing, channel marketing, digital marketing, and marketing communications.
• Excellent communication and presentation abilities.
• Proven track record in developing and executing successful marketing strategies.
• Strong analytical skills and ability to translate data into actionable insights.
• Experience with digital marketing and marketing automation tools.
• Ability to work collaboratively in a cross-functional team environment.
• Experience in an international, multi-site, and multicultural business environment.

Nice to Have

• Experience with marketing automation tools.

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• A Master's degree is preferred.

Benefits & Perks

• Competitive salary and rewards package.
• Competitive benefits and annual leave offering, allowing for work-life balance.
• Extensive career development opportunities and resources.
• A vibrant, welcoming, and inclusive culture.