Global Content and Marketing Operations Leader, Automotive

About the Role

Key Responsibilities

• Define and drive a content strategy that blends strategic insight, creative storytelling, and bold innovation.
• Deliver original, high-impact content that cuts through the noise and differentiates our brand - ranging from compelling thought leadership to immersive digital storytelling.
• Champion a brand voice that is bold, consistent, and aligned with the innovation and ambition of the automotive tech space.
• Drive the integration and use of AI-powered content tools (e.g., for ideation, personalization, and performance analysis) to amplify creative potential while maintaining brand authenticity and editorial integrity.
• Shape a culture of creative experimentation, encouraging the team to explore new formats, narratives, and distribution methods.
• Lead the strategy and execution of social media and digital content that builds engagement, brand affinity, and community.
• Encourage imaginative use of emerging platforms, formats (e.g., short-form video, AR, interactive tools), and trends to differentiate the brand.
• Lead internal teams and agencies to test bold creative concepts while ensuring brand consistency and performance.
• Manage and mentor a global team of content writers, creators, social media experts, and digital marketers.
• Oversee the marketing operations function, including account management and project management teams, ensuring strong execution and alignment across initiatives.
• Cultivate a team environment that thrives on creative collaboration, diverse perspectives, and continuous learning.
• Lead with empathy, vision, and a clear commitment to creative excellence and operational impact.
• Drive creative process excellence—streamlining workflows while protecting space for ideation and iteration.

Requirements

• BA or BS degree in business, marketing, communications or advertising.
• 10+ years of experience in advertising, content marketing, digital strategy, or brand storytelling, with at least 5 years in a senior leadership role.
• Proven experience driving creative excellence in a B2B or B2C environment, ideally within the automotive technology or mobility sectors.
• Exceptional storytelling skills with a portfolio or track record that demonstrates creative leadership and narrative innovation.
• Strategic thinker with a strong command of digital ecosystems, SEO, analytics, AI tools and marketing automation tools.
• Deep experience managing and mentoring global, cross-functional creative teams.
• Track record of building high-performing marketing operations systems that support agile, creative execution.
• Collaborative, curious, and passionate about pushing boundaries and elevating brand experiences.

Nice to Have

• Experience working with creative agencies
• Global marketing experience across regions (NA, EMEA, APAC)
• Strong storytelling instincts paired with data fluency
• A love for innovation and the future of mobility, design, and tech

Qualifications

• Willingness to travel up to 10%, domestic only OR domestic and international travel
• Ability to work remotely with weekly trips into the local office as scheduled or requested
• Successfully complete a background investigation and drug screen as a condition of employment

Benefits & Perks

• Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
• Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
• Extensive training opportunities through our own HARMAN University
• Competitive wellness benefits
• Tuition Reimbursement
• Access to HARMAN Campus Fitness Center and Cafeteria
• An inclusive and diverse work environment that fosters and encourages professional and personal development