GLOBAL HEAD OF BRAND CONTENT

About the Role

Key Responsibilities

• Develop and implement the global content strategy aligned with our brand pillars, values, and key messaging.
• Lead and execute, in close collaboration with agencies, on the implementation of a content strategy from idea generation to execution, ensuring high-quality, engaging content for internal and external audiences.
• Oversee content governance, ensuring consistency in tone, style and quality across all channels and regions.
• Manage content on our global social media channels, website, and third-party content platforms such as Glassdoor.
• Lead content projects on underutilized channels such as TikTok and YouTube, exploring innovative content formats to reach new audiences.
• Identify and capitalize on emerging content trends and platform opportunities to maintain a competitive edge.
• Use market research, audience insights, and performance metrics to track effectiveness and adapt content strategy and brand positioning to enhance engagement and performance.
• Act as a liaison for global production, own guidelines for video and photography, and enhance the quality of partner-produced content.

Requirements

• 12+ years of experience in brand content strategy and management, with a proven track record in a global or multi-regional context.
• Familiarity with emerging platforms and content formats, such as short-form videos and interactive media.
• Excellent communication skills, both written and verbal, with the ability to craft compelling narratives and present ideas effectively.
• Creative mindset with a keen eye for detail and a passion for storytelling.
• Ability to collaborate to succeed and manage multiple priorities and projects simultaneously.
• Acts autonomous, enjoys a high degree of freedom and responsibility, and thrives in a high-performance culture.
• Ability to travel regularly to our global offices in Amsterdam, Sydney, and Mumbai.