Global Head of Digital (B2B)

About the Role

Key Responsibilities

• Develop and implement a comprehensive B2B digital marketing strategy aligned with company goals and Digital Marketing COE.
• Oversee all aspects of digital marketing, including paid media, SEO, ABM, content syndication, and social media for the B2B organization.
• Stay up-to-date with the latest trends and technologies in digital marketing and LLMO, and incorporate them into strategies.
• Work closely with cross-functional regional marketers to establish clear goals, define targets, and report on success metrics.
• Plan, execute, and optimize paid media campaigns across various platforms (e.g., Google Ads, Social Media Ads, Display Ads).
• Manage the paid media budget and ensure efficient resource allocation to maximize ROI.
• Analyze campaign performance and provide data-driven insights and recommendations.
• Develop and implement SEO strategies to improve organic search rankings and website traffic.
• Conduct keyword research, on-page optimization, and link building activities.
• Monitor and analyze SEO performance using tools like Google Analytics and Google Search Console.
• Develop and implement strategies for increasing brand visibility in Large Language Models.
• Identify opportunities to use LLMO for content creation, personalization, and automation.
• Work with cross-functional teams to integrate LLMO into marketing technology stack.
• Lead and mentor a team of digital marketing professionals.
• Foster a collaborative and innovative team environment.
• Provide training and development opportunities to enhance team skills and knowledge.

Requirements

• Strong background in Digital Marketing with experience in paid media, SEO, and leveraging LLMO technologies.
• Experience managing agency relationships and cross-functional teams.
• Ability to develop and implement comprehensive digital marketing strategies.
• Knowledge of digital marketing trends and technologies, including LLMO.
• Experience with campaign planning, execution, and optimization across multiple platforms.
• Proficiency in SEO tools such as Google Analytics and Google Search Console.
• Leadership skills to lead and mentor a team of marketing professionals.

Nice to Have

• Experience with content syndication and account-based marketing (ABM).
• Familiarity with marketing technology stacks and automation tools.