Global Head of Digital (B2B)

About the Role

Key Responsibilities

• Develop and implement a comprehensive B2B digital marketing strategy aligned with company goals and Digital Marketing COE.
• Oversee all aspects of digital marketing, including paid media, SEO, ABM, content syndication, and social media for the B2B organization.
• Stay up-to-date with the latest trends and technologies in digital marketing and LLMO, and incorporate them into strategies.
• Work closely with cross-functional regional marketers to establish clear goals, define targets, and report on success metrics.
• Plan, execute, and optimize paid media campaigns across platforms like Google Ads, Social Media Ads, and Display Ads.
• Manage paid media budget and ensure efficient resource allocation to maximize ROI.
• Develop and implement SEO strategies to improve organic search rankings and website traffic.
• Conduct keyword research, on-page optimization, and link building activities.
• Develop and implement strategies for increasing brand visibility in Large Language Models and identify opportunities for content creation, personalization, and automation.
• Lead and mentor a team of digital marketing professionals, fostering collaboration and innovation.
• Manage and allocate the digital marketing budget, including preparing forecasts and distribution plans.
• Manage relationships with external agencies, including onboarding new partners and ensuring alignment with business goals.
• Collaborate with web development teams to optimize websites for marketing campaigns and ensure SEO best practices.
• Establish and monitor KPIs for digital marketing activities, conduct performance analysis, and prepare reports to inform decision-making.

Requirements

• Bachelor's degree in Marketing, Computer Science, or a related field; Master's degree preferred.
• 10+ years of experience in digital marketing, with a focus on paid media, SEO, and LLMO.
• Proven track record of developing and implementing successful digital marketing strategies.
• Strong understanding of SEO principles and best practices.
• Experience working in a web agency environment is a plus.
• Proficiency in marketing analytics tools such as Google Analytics and Adobe Analytics.
• Good understanding of web development technologies and practices.
• Excellent leadership, team management, and communication skills.
• Strong analytical and problem-solving skills.

Nice to Have

• Experience with Large Language Models and related technologies.
• Experience managing agency relationships.
• Experience in a web agency environment.

Qualifications

• Bachelor's degree in Marketing, Computer Science, or a related field.
• 10+ years of experience in digital marketing.

Benefits & Perks

• Competitive annual base salary between $120,000 and $200,000, with potential for higher compensation based on experience and business needs.
• Comprehensive and flexible benefits packages.
• Supportive work environment that encourages physical, financial, emotional, intellectual, and social wellbeing.
• Opportunities for remote work and hybrid work arrangements.