Global Market Development Director, medical-devices

About the Role

Key Responsibilities

• Develop, present and maintain the annual budget for the marketing organization.
• Publish month-end report of department developments, successes and project status.
• Research and secure professional development seminars and activities for team.
• Create a culture for creativity, ingenuity and entrepreneurialship.
• Ensure global coordination of activities where appropriate.
• Develop and execute the Marketing Strategy for the Business Area with a 3-5 year time horizon.
• Align the market-wide product launch process with Innovation, R&D, Manufacturing, and Sales to ensure success.
• Develop a business case to support marketing strategy execution, including supporting other functions' business case development.
• Work in conjunction with sales management to ensure sales is given direction on attractive segment niches and applications, along with potential customers.
• Collaborate with Manufacturing and Innovation Center(s) to support marketing strategy execution.
• Provide input on NDA and legal documents to avoid conflicts with strategy.
• Oversee Business Area 'Go-To' Market Strategy, including determination of channels to market.
• Conduct competitive analysis and benchmarking, including manufacturing elements of competitors.
• Perform market segment analysis with future trends and targeted customers.
• Lead development of industry network and identification of unmet needs for new products, applications, and segments.
• Identify and analyze M&A targets, prepare 3-pagers.
• Forecast market and sales trends with a 3-5 year horizon and establish needs for planning assets and resources.
• Establish and execute monthly reports on market trends, sales gaps, and recommend corrective actions.
• Establish pricing, price targets, and price lists in collaboration with segment responsible and product manager.
• Assist in identifying value price levers for new product launches and older capabilities.
• Manage marketing communications to build global brand awareness through digital, print, tradeshows, advertising, etc.
• Responsible for branding of products and market segments, and evaluating the brand of acquired companies.
• Collaborate on internal communication needs for the Business Area.
• Provide lead management from sources such as tradeshows, market research, and industry events.
• Utilize CRM to manage leads and drive marketing strategies.

Requirements

• Bachelor's Degree in Marketing, Business Administration or Management.
• 10+ years of business experience.
• 5-10 years in a marketing position with a proven track record for developing organic growth.
• Experience working in a global organization in collaboration with many functions.
• Strong communication, analytical and presentation skills.
• Strong interpersonal and collaborative skills.
• Good organizational skills and ability to manage multiple projects with attention to detail.
• Leadership, management, and coaching skills.
• Travel requirements: 40% domestic and international.

Nice to Have

• MBA degree.

Qualifications

• Bachelor's Degree in Marketing, Business Administration or Management.

Benefits & Perks

• Greater opportunity for impact.
• Competitive compensation.
• Generous benefits package: Health, Dental, Vision, STD, LTD, Life, 401k.
• Paid time off.
• Bonus opportunity.