Global Marketing Director, Epoxy

About the Role

Key Responsibilities

• Lead a global team to implement strategic marketing plans segmented by industry, region, and customer type.
• Define value propositions and go-to-market strategies tailored to key market segments and customers.
• Lead market research efforts to monitor competitive dynamics, customer trends, emerging technologies, and regulatory developments.
• Use market research to inform product development, application development, and business development objectives.
• Perform value chain and ecosystem analysis to identify opportunities and threats.
• Develop options for inorganic growth, including exploration domains and hypothetical strategies.
• Identify and evaluate inorganic growth opportunities such as joint ventures, partnerships, and acquisitions.
• Develop and maintain a pipeline of M&A targets aligned with strategic priorities.
• Support due diligence and integration planning in collaboration with Corporate and Business Unit leadership.
• Lead the annual business strategy process, coordinating inputs across global regions and functions.
• Conduct strategic assessments of key assets, customer segments, and product lines to inform investment decisions.
• Assess profitability of customer accounts, distribution channels, and product platforms as part of strategic planning.
• Develop the annual and 5-year business plan in coordination with regional business directors and global finance leaders.
• Develop and coach employees to increase organizational capability.
• Set goals, assess performance, and provide constructive feedback.
• Build a collaborative team capable of shifting between projects and initiatives.
• Identify strategic options to drive profitable growth with channel members, including incentives and performance metrics.
• Develop tailored strategies for managing medium and small customers, including segmentation, value proposition development, pricing, and service models.
• Establish a structured competitive intelligence process to track key competitors' strategies, pricing, product launches, and acquisitions.
• Translate competitive insights into tactical countermeasures and strategic positioning.
• Develop an enterprise risk management (ERM) matrix by identifying, assessing, and prioritizing business risks.
• Develop mitigation strategies for top business risks in coordination with business leadership.
• Identify global megatrends and assess their potential impact on future business cases.
• Identify growth opportunities generated by external trends and investigate new product offerings.
• Develop strategic scenarios and corresponding business responses.
• Develop and refine global brand positioning and messaging to reinforce market leadership and differentiation.
• Oversee portfolio lifecycle management, including product rationalization and innovation roadmaps.
• Collaborate with sales leadership to develop tools, training, and content that enhance commercial execution.
• Lead cross-functional Voice of Customer (VoC) initiatives to inform product development and innovation.
• Identify unmet customer needs and emerging use cases in priority verticals.
• Support the company's sustainability strategy by integrating sustainability considerations into marketing messaging and innovation themes.
• Collaborate with R&D and regulatory teams to communicate circular economy solutions.

Requirements

• Bachelor's degree in Business, Marketing, Engineering, Science or related field; MBA or advanced degree preferred.
• Minimum of 10-15 years of progressive experience in strategic marketing, business strategy, or commercial leadership roles within industrial products, manufacturing, or B2B sectors.
• Global perspective and experience working across international markets.
• Demonstrated financial acumen, with knowledge of financial modeling and business financial statements.
• Experience with M&A target development, market research, and value chain analysis.
• Familiarity with enterprise risk frameworks and strategic planning methodologies.
• Knowledge of sustainability, circularity, and regulatory topics within the chemicals and plastics industry.
• Ability to synthesize complex information into actionable strategies.
• Exceptional analytical, leadership, and cross-functional collaboration skills.
• Strong written and verbal communication skills with the ability to influence at all organizational levels.

Nice to Have

• Proficiency in strategic tools such as SWOT, Porter's Five Forces, and customer lifetime value modeling.
• Experience with CRM, ERP, or advanced analytics tools like Power BI, Tableau, Salesforce.