Global Marketing Manager

About the Role

Key Responsibilities

• Develops and executes worldwide marketing plan, including market assessment, strategies and prioritization of sales and marketing tool development.
• Works across Quidel Ortho's Clinical Labs platforms, assays, automation, and informatics businesses to develop total solution strategies and commercial execution.
• Partners with Marketing Communications on developing solution and product messaging, engages on content and collateral development through launch and training.
• Collaborates with regional marketing teams and sales enablement to align global marketing plans in each region and define and track regional marketing and sales metrics.
• Develops/maintains a clear understanding of current Clinical Chemistry and Immunoassay market trends and vision of expected market evolution with an understanding of the implications on customer needs.
• Translates customer needs and pain points into solution-based messaging strategies.
• Supports product launch strategies by providing marketing leadership to develop a customer-focused approach to product development and launch.
• Builds relationships with key opinion leaders in the laboratory, public health, hospital, lean, and other relevant areas to understand market development needs.
• Performs other work-related duties as assigned.

Requirements

• BA/BS degree required, preferably within a technical area of focus.
• 7+ years of experience in global strategic marketing, product management in life science companies, with a focus on downstream marketing, product and portfolio management, and/or brand strategy.
• Demonstrated strategic thinking and implementation skills.
• Proven analytical skills with the ability to translate data and insights into actionable plans.
• Ability to develop and implement marketing and product strategies, convert them into tactical marketing plans, execute and deliver results.
• Flexibility to travel globally to regions and customer sites at least 20% of the time.

Nice to Have

• Experience working with Clinical Labs platforms, assays, automation, and informatics businesses.
• Experience in developing total solution strategies and commercial execution in the diagnostics or life sciences industry.

Qualifications

• Educational background with a BA/BS degree, preferably in a technical field.

Benefits & Perks

• Salary range of $120,000 to $150,000 and bonus eligibility.
• Comprehensive benefits including medical, dental, vision, life, and disability insurance.
• 401(k) plan, employee assistance program, Employee Stock Purchase Plan, paid time off (including sick time), and paid holidays.
• Hybrid office environment with remote work options and some travel.