Global Marketing Specialist

About the Role

Key Responsibilities

• Develop local marketing strategies, omni channel campaign designs, and strategic implementation and optimization of marketing initiatives
• Research assigned markets, understand SWOTS, its personas and their respective pain points, and develop customer segments in order to create best in class marketing tactics in the US
• Collaborate with our Centre of Excellence (CoE) on content strategies, calendars, and digital marketing KPI's & optimization of those on a continuous basis
• Work with external agencies on content strategies including the creation of briefings and follow-up calls, managing the process and campaigns end-to-end
• Define KPIs per campaign, monitor and provide regular reports and analysis on performance to respective stakeholders, and set-up regular exchanges on marketing developments
• Develop core marketing content for the relevant solutions in your portfolio
• Plan and execute events, participating in selected exhibitions and webinars in close collaboration with local stakeholders and your CoE

Requirements

• Bachelors degree in Digital Marketing strongly preferred
• 5+ years experience in project management related to marketing strategies and brand management
• Proven experience with persona creation, lead generation campaign design and implementation, and account segmentation
• Proficient in marketing research and statistical analysis, as well as A/B testing
• Experience managing multiple stakeholders and verticals, preferably in a global matrix environment

Qualifications

• Educational background in Digital Marketing (preferred)

Benefits & Perks

• Competitive total rewards package including health and welfare benefits
• 401k retirement savings plan
• Tuition reimbursement
• Incentive compensation for eligible roles
• Opportunities for training programs and career mobility