Global Marketing Strategist - Citrix

Arrow Electronics

Nashville, TN

Full Time

Senior

90k-132k

4 days ago

Job Description

About the Role

The Global Marketing Strategist oversees marketing strategy development and campaign planning/execution for Citrix at Arrow. The role involves developing and implementing go-to-market and global marketing plans utilizing digital and field marketing tactics to increase market share, visibility, and pipeline growth. The position requires collaboration with global teams across multiple geographies and building rapport with internal and external stakeholders.

Key Responsibilities

Develops, plans and leads the execution of global marketing strategy and experiences to promote Citrix targeting both partner ecosystem audiences and targeted end customers, using modern marketing capabilities
Responsible for the full marketing mix: to recruit, enable, and grow IT partners and develop net new business through global demand generation programs targeting end customers
Liaise with global and regional marketing teams and stakeholders to build synergies and work collaboratively
Monitor global campaign KPIs and results in line with business expectation, responsible for regular communication of results to global stakeholders
Use advanced understanding of Citrix go-to-market strategies, product positioning and messaging and target audiences/personas to create high-impact marketing campaigns that generate sales-ready leads
Owns global Citrix marketing budget to deliver ROI against marketing plans, through effective marketing execution, leveraging Arrow ECS Performance Marketing Team
Analyze and articulate campaign effectiveness and metrics to Arrow, including MQLs, Pipeline Value and Estimated Revenue
Propose creative ideas to maximize the impact of campaigns and drive growth
Manage and govern regional marketing campaign budget requests, ensuring plans sit within global frameworks and align to business plans

Requirements

5 to 7 years of global marketing experience
Minimum 3 years of experience in strategic marketing plan creation
Experience in the IT sector is required
Experience in developing demand generation programs to multi-persona buying groups
Experience developing multi-tactic campaigns for multi-region execution utilizing digital marketing, field marketing (event experience a must), and Account Based Marketing techniques
Experience in developing marketing plans both to and through channel ecosystem partners
Strong writing, presentation and communication skills
Proficient in Microsoft Office products
Team player with strong interpersonal service skills
Ability to work in a fast-paced environment and handle several projects and multiple stakeholders at one time

Nice to Have

Experience with digital and field marketing tactics
Experience with Account Based Marketing techniques
Experience working with global and regional marketing teams

Qualifications

Educational background is not explicitly specified, but relevant experience is emphasized

Benefits & Perks

Medical, Dental, Vision Insurance
401k with Matching Contributions
Short-Term/Long-Term Disability Insurance
Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
Paid Time Off (including sick, holiday, vacation, etc.)
Tuition Reimbursement
Growth Opportunities

Working at Arrow Electronics

Arrow values diversity and equal employment opportunities, emphasizing a collaborative, fast-paced environment that encourages growth and development. The company promotes an inclusive culture with policies supporting equal opportunity regardless of race, gender, age, or other characteristics.

Apply Now