Global Marketing Strategist - Citrix

About the Role

Key Responsibilities

• Develops, plans and leads the execution of global marketing strategy and experiences to promote Citrix targeting both partner ecosystem audiences and targeted end customers, using modern marketing capabilities
• Responsible for the full marketing mix: to recruit, enable, and grow IT partners and develop net new business through global demand generation programs targeting end customers
• Liaise with global and regional marketing teams and stakeholders to build synergies and work collaboratively
• Monitor global campaign KPIs and results in line with business expectation, responsible for regular communication of results to global stakeholders
• Uses advanced understanding of Citrix go-to-market strategies, product positioning and messaging and target audiences/personas to create high-impact marketing campaigns that generate sales ready leads from suitable buyers
• Owns global Citrix marketing budget to deliver ROI against marketing plans, through effective marketing execution, leveraging Arrow ECS Performance Marketing Team
• Analyzes and articulates campaign effectiveness and metrics to Arrow, including MQLs, Pipeline Value and Estimated Revenue
• Proposes creative ideas to maximize the impact of campaigns and drive growth
• Manages and governs regional marketing campaign budget requests, ensuring plans sit within global frameworks and align to business plans

Requirements

• 5 to 7 years of global marketing experience
• Minimum 3 years of experience in strategic marketing plan creation
• Experience in the IT sector is required
• Experience in developing demand generation programs to multi-persona buying groups
• Experience developing multi-tactic campaigns for multi-region execution utilizing digital marketing, field marketing (event experience a must), and Account Based Marketing techniques
• Experience in developing marketing plans both to and through channel ecosystem partners
• Strong writing, presentation and communication skills
• Proficient in Microsoft Office products
• Team player with strong interpersonal service skills
• Ability to work in a fast-paced environment and handle several projects and multiple stakeholders at one time

Nice to Have

• Experience with digital and field marketing tactics
• Experience with Account Based Marketing techniques
• Experience in developing marketing plans for channel ecosystem partners

Qualifications

• Educational background not explicitly specified, but extensive experience in marketing required

Benefits & Perks

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Short-Term/Long-Term Disability Insurance
• Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
• Paid Time Off (including sick, holiday, vacation, etc.)
• Tuition Reimbursement
• Growth Opportunities
• And more!