Global Product Marketing Director, Monitoring Solutions

About the Role

Key Responsibilities

• Develop, lead & implement a coherent global marketing growth strategy for Monitoring Solutions in partnership with Global Product Management, PCS Business Marketing, Region Marketing, and key segment leadership.
• Lead the commercialization efforts for New Product Introductions & support key milestone deliverables for CMO marketing reviews including: value proposition creation, positioning/messaging development, pricing strategies, and claims development.
• Collaborate with key region marketing stakeholders to drive an integrated end-to-end marketing approach that seamlessly connects upstream deliverables to downstream impact.
• Generate outside-in insights to influence the product development roadmap, drive the creation of value propositions, and support the development of business cases.
• Partner with Global Product Management, PCS Portfolio Marketing, Region Product Marketing & Region Commercial Leaders to identify white space/new business and market opportunities.
• Pulse the market by performing ongoing clinical and industry trend analysis and partner with Global Product Management, PCS Portfolio Marketing, Region Product Marketing & Region Commercial Leaders to identify new business and market opportunities.
• Collaborate with key segment stakeholders to support long-term strategy planning, annual product planning, and annual budget planning process.
• Lead & drive performance management (daily management) to create visibility, drive accountability and a win-the-week mentality to exhibit marketing's impact to the business.
• Play an integral role in marketing's transformation including support of marketing training/development, new process implementation & adoption, best practice sharing, and building a strong marketing community.

Requirements

• 10+ years of experience in marketing, business, or related field, with a minimum of 5 years within the Healthcare industry.
• Bachelors Degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience leading and building a team of marketing professionals and managing in a matrix organization.
• Minimum of 3 years of demonstrated marketing experience supporting healthcare products and knowledge of global upstream marketing principles, including integrated marketing planning, insights generation, value proposition creation, pricing strategies, claims development, and go-to-market approaches.
• Minimum of 3 years of proven experience building high impact marketing programs using relevant channels and media, aligning marketing strategy with business goals.
• Strong business management and resource allocation skills including business plan development.
• Excellent executive-level presentation and interpersonal skills to communicate and influence stakeholders at various levels.

Nice to Have

• Master's Degree in Marketing, Business Administration, or a related field.
• Ability to deeply understand the customer & market to create innovative customer-focused strategies and articulate the vision.
• Effective in a matrix, multi-tasking, dynamic environment with a forward-thinking, customer-first attitude.
• Knowledge and ability to apply Lean principles.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• 10+ years of experience in marketing, with at least 5 years in the Healthcare industry.

Benefits & Perks

• GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation.
• Relocation Assistance Provided.