Global Product Marketing Lead, Targeting and Signals

About the Role

Key Responsibilities

• Lead a talented, motivated, and high-performing Signals and Targeting Product Marketing Management team, providing mentorship, guidance, and career development.
• Develop strong C-level relationships and use market insights to inform client strategies to help clients grow their business and support strategic priorities.
• Have a comprehensive understanding of the advertising landscape and drive thought leadership internally and externally.
• Identify and translate market opportunities and challenges into a well-defined team strategy to accelerate growth and adoption of TikTok's ad products.
• Influence cross-functional leadership to drive goal alignment and achieve mission and strategy.
• Work towards bi-monthly OKRs such as revenue growth, new technology solutions, solution adoption, and driving innovation.
• Steer product development across inbound and outbound responsibilities, acting as the 'voice of the customer' for advertisers globally.

Requirements

• At least 4+ years of experience in product marketing management, business development, business strategy, or equivalent, with experience managing teams.
• Experience in MarTech, Data Management, and/or Advertising is essential.
• Strong knowledge of online advertising, branding, performance advertising, and marketing frameworks.
• Experience influencing and partnering with senior stakeholders across organizations.
• Proven track record of developing and leading high-performance, nimble, and executionally rigorous teams.
• Ability to dynamically prioritize and manage multiple projects in a fast-paced environment.
• Experience with ad product development and understanding of the AdTech ecosystem and data/signal landscape.

Nice to Have

• MBA or other relevant advanced degree.
• Problem solving and analysis experience in solving business problems, individually or in a group setting.
• Direct Targeting or Signal product experience is a bonus.

Qualifications

• Minimum of 4+ years of experience in product marketing management, business development, or business strategy.
• Experience in MarTech, Data Management, or Advertising.

Benefits & Perks

• Paid parental leave
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Life insurance
• Paid sick time
• Additional wellbeing benefits
• Day one access to medical, dental, and vision insurance
• Paid personal time (10 days/year, increasing with tenure)