Global Product Marketing Lead, Targeting and Signals Global Product Marketing Lead, Targeting and Signals

Tiktok

New York, NY

Full Time

Director

172k-350k

3 days ago

Job Description

About the Role

The Global Product Marketing Lead for Targeting and Signals at TikTok is responsible for steering product development across inbound and outbound responsibilities, acting as the "voice of the customer" for advertisers globally. The role involves close collaboration with various teams including Product Management, Operations, Business Marketing, Data Science, Engineering, and Sales. The ideal candidate will demonstrate a passion for data and advertising, exhibit excellent problem solving, analytical, communication, and product positioning skills, thrive in an ambiguous environment, and drive impact across teams.

Key Responsibilities

Lead a talented, motivated, and high-performing Signals and Targeting Product Marketing Management team.
Provide mentorship, guidance, and career development to team members.
Develop strong C-level relationships and use market insights to inform client strategies to help clients grow their business and support strategic priorities.
Have a comprehensive understanding of the advertising landscape, with bonus points for direct Targeting or Signal product experience.
Drive thought leadership internally and externally, including perspectives on past, present, and future changes.
Identify and translate market opportunities and challenges into a well-defined team strategy to accelerate growth and adoption of TikTok's ad products.
Influence cross-functional leadership to drive goal alignment and achieve strategic objectives.
Work towards bi-monthly OKRs such as revenue growth, new technology solutions, solution adoption, and driving innovation.

Requirements

At least 4+ years of experience in product marketing management, business development, business strategy, or equivalent experience.
Experience in people management, with at least 4+ years of managing teams.
Experience in MarTech, Data Management, and/or Advertising is required.
Strong knowledge of online advertising, branding, performance advertising, and marketing frameworks.
Experience influencing and partnering with senior stakeholders across organizations.
Track record of developing and leading high-performance, nimble, and executionally rigorous teams.
Ability to dynamically prioritize and manage multiple projects in a fast-paced environment.
Preferred qualification includes an MBA or other relevant advanced degree.
Problem solving and analysis experience in solving business problems, individually or in a group setting.

Nice to Have

Direct Targeting or Signal product experience.
Experience with advanced degrees such as an MBA.

Qualifications

Minimum of 4+ years of experience in product marketing management, business development, or business strategy.
Experience in MarTech, Data Management, or Advertising.

Benefits & Perks

Annual base salary range of $171,600 - $350,080, with potential for bonuses and stock units.
Comprehensive benefits including medical, dental, and vision insurance from day one.
401(k) savings plan with company match.
Paid parental leave and fertility treatment coverage with a $20,000 lifetime maximum.
Short-term and long-term disability coverage, life insurance, and wellbeing benefits.
10 paid holidays, 10 paid sick days, and 17 days of Paid Personal Time, with accruals increasing by tenure.

Working at Tiktok

TikTok emphasizes employee well-being through hybrid work arrangements, short-term counseling via EAP, and a premium Headspace subscription. The company embraces diversity across all dimensions, providing 9 employee resource groups globally, including WOMEN ERG. It promotes a supportive environment with a strong focus on gender diversity, and offers comprehensive parental leave and fertility benefits.

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