Go-to-Market Lead
Formlabs
Job Description
About the Role
To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every designer, engineer, researcher, and artist in the world. Our printers are used by Google, Tesla, Gillette, and New Balance, just to name a few. Founded in Boston in 2011, Formlabs is now one of the leading 3D printer manufacturers in the world. Our internal sales and services teams, as well as a network of more than 100 distribution partners, represent us throughout the globe across various verticals. The Customer Strategy and Operations team drives key go-to-market initiatives, business operations (BizOps), and supports sales and services leads with planning, insights, process optimization, and project management, thereby enabling Formlabs to deliver the best customer experience in 3D printing across the globe. As we scale, we're looking for a high-impact, analytical, and strategic problem-solver to join our Rev Ops team as our Go-To-Market Lead. In this hybrid Boston-based role, you'll drive initiatives that directly impact Formlabs' growth, partnering closely with senior leaders across Sales, Marketing, Product, and Operations teams. You'll bring analytical rigor and strategic thinking to solve high-priority business challenges, optimize revenue performance, and help shape our go-to-market strategy. This is a high-visibility role with direct access to executive leadership—ideal for a former management consultant or top MBA graduate looking to step into a key business role and make a tangible impact.
Key Responsibilities
- Drive strategic planning and execution across revenue-generating teams, identifying opportunities to accelerate growth and improve efficiency
- Partner with Sales, Marketing, Product, and Operations teams to shape our go-to-market strategy and align initiatives with company-wide goals
- Structure and lead high-impact strategic initiatives, from market segmentation and pricing strategy to customer lifecycle optimization
- Own and evolve dashboards, KPIs, and insights that inform executive decisions and track performance across customer acquisition and retention funnels
- Bring structure and clarity to ambiguous problems: Translate data into actionable recommendations through thoughtful analysis, business cases, and stakeholder alignment
Requirements
- 3-7 years of experience in management consulting, business operations (Biz Ops), revenue strategy and operations (RevOps), or similar analytical roles
- MBA from a top-tier program (or equivalent strategic experience in fast-paced, high-growth companies)
- Strong problem-solving skills with experience building data models, evaluating complex trade-offs, and driving recommendations from data
- Excellent executive communication skills—you can distill complexity and influence stakeholders across levels
- Experience owning projects end-to-end: from insight to implementation and change management
- Strong cross-functional collaboration skills; you thrive when working across diverse teams and departments
- Comfortable navigating ambiguity, juggling priorities, and iterating quickly in a scaling environment
Nice to Have
- Knowledge of SQL and/or data visualization tools
- MBA preferred, but not required
Benefits & Perks
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- Low cost fund options in our 401K and access to advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan - Take time when you need it
- Ample on-site parking & pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
- Unlimited 3D prints
Working at Formlabs
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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About Formlabs
Website
formlabs.com
Company Size
501-1000 employees
Location
Somerville, MA
Industry
Industrial Machinery Manufacturing
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