Google Marketing Platform - Marketing Tech & Data Consultant

About the Role

Key Responsibilities

• Apply technical and business knowledge while consulting with industry & segment business partners, site owners, dealers, suppliers, and other teams.
• Coordinate deployment processes and gather requirements related to Caterpillar's Google Marketing Platform - Google Analytics Suite capabilities, ensuring business needs are met.
• Interact extensively with digital team members, product owners, data owners, and analytics teams to understand capabilities, integration points, and development status, providing requirements back to enterprise teams.
• Create, implement, and maintain processes including intake with business partners and handoffs with architecture, engineering, and development teams.
• Evaluate business processes, identify areas for improvement, and develop and implement process and governance solutions.
• Document meeting notes, reports, and high-level requirements for review by Product Managers or Product Owners.
• Gather business requirements, perform analysis, and create Epics, Features, and User stories for engineering teams.
• Initiate digital projects to identify linkages and synergies across business units, industries, and dealers.
• Drive collaboration, coordination, training, communication, and alignment among related areas and partners.
• Monitor project deliverables for deadlines and completeness, escalate issues as needed, and conduct meetings and presentations.

Requirements

• Knowledge of values and practices that prioritize customer needs and satisfaction.
• Understanding of effective communication concepts, tools, and techniques.
• Ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Technical knowledge of Google Marketing Platform and digital marketing technologies including Google Analytics, Salesforce Clouds, and Hightouch.
• Experience with digital marketing processes, platforms, and analytics tools such as GCP BigQuery, Looker.
• Proficiency with Microsoft Office 365 (Word, Excel, Outlook) and Azure DevOps.
• Strong planning, organizational, and time management skills.
• Ability to collaborate with diverse teams and resolve conflicts.
• Experience leading/supporting projects on time and within budget.
• Bachelor's degree in eBusiness, digital marketing, analytics, or related field, or equivalent experience.
• Google Analytics Individual Qualification.

Nice to Have

• Experience working with onshore/offshore teams.
• Marketing technical and documentation skills.
• Advanced Google Analytics reporting skills.
• Familiarity with GCP BigQuery, Looker, and data analysis strategies.
• Knowledge of Caterpillar policies, standards, and organization.
• Project/program management and change management skills.
• Technical knowledge of Google Marketing Platform.
• Experience with digital marketing technologies including Salesforce Sales & Marketing Clouds and Hightouch.

Qualifications

• Bachelor's degree in eBusiness, digital marketing, analytics, or related field, or equivalent experience.
• Google Analytics Individual Qualification.
• Experience with digital marketing technologies and analytics tools.
• Proficiency with Microsoft Office 365 and Azure DevOps.

Benefits & Perks

• Medical, dental, and vision benefits.
• Paid time off (Vacation, Holidays, Volunteer).
• 401(k) savings plans.
• Health Savings Account (HSA).
• Flexible Spending Accounts (FSAs).
• Health Lifestyle Programs.
• Employee Assistance Program.
• Voluntary Benefits and Employee Discounts.
• Career Development opportunities.
• Incentive bonus.
• Disability benefits.
• Life Insurance.
• Parental leave.
• Adoption benefits.
• Tuition Reimbursement.