Google Marketing Platform - Marketing Tech & Data Consultant

About the Role

Key Responsibilities

• Apply technical and business knowledge while consulting with industry & segment business partners, site owners, dealers, suppliers and other teams.
• Responsible for deployment coordination processes and requirements gathering related to Caterpillar's Google Marketing Platform - Google Analytics Suite capabilities using strong working and business technical knowledge to meet business partner needs.
• Interact extensively with digital team members, product owners, data owners and analytics teams to understand capabilities, integration points, and development status, and provide business and integration requirements back into the Enterprise teams.
• Create, implement, and maintain processes including intake with business partners and handoffs with architecture, engineering, and development teams.
• Evaluate business processes, identify areas for improvement, and develop and implement process and governance solutions.
• Document information from meetings with business partners and stakeholders, producing notes, reports, and high-level requirements for review.
• Gather business requirements, perform requirement analysis, and create Epics, Features, and User stories for engineering teams.
• Initiate digital projects and activities to identify linkages and synergies across business units, industries, and/or Dealers.
• Drive collaboration, coordination, training, communication, and alignment among related areas, projects, and strategies within the team and with internal, business, and dealer partners.
• Monitor deliverables for deadlines and completeness, conduct audits, and escalate issues as needed.
• Conduct meetings, create communications, deliver training, and present findings and deliverables.
• Assist business partners in identifying issues requiring analysis and coordinate efforts to provide solutions with architecture, engineering, and development teams.
• Drive efforts related to future-focused assessment of global and industry impact and help provide strategic direction.

Requirements

• Knowledge of values and practices that align customer needs and satisfaction as primary considerations in all business decisions.
• Knowledge of approaches, tools, and techniques for promoting creative, original thinking and applying it to business situations.
• Understanding of effective communication concepts, tools, and techniques; ability to transmit, receive, and interpret ideas and information accurately.
• Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Knowledge of a given technology and application methods; ability to develop and provide solutions to technical challenges.
• Knowledge of digital marketing processes, techniques, and platforms, including Google Marketing Platform.
• Proficiency with Microsoft Office 365 (Word, Excel, Outlook) and Azure Dev Ops.
• Strong planning, organizational, and time management skills.
• Excellent written and verbal communication skills across organizational levels.
• Ability to collaborate with diverse teams and resolve conflicts.
• Comfortable working in fast-paced, changing environments.
• Project/program management and change management skills.
• Technical knowledge of Google Marketing Platform.
• Experience with digital marketing technologies including Salesforce Sales & Marketing Clouds, and Hightouch.
• Experience working with onshore/offshore teams.
• Advanced Google Analytics reporting skills; familiarity with GCP BigQuery, Looker, and data analysis strategies.
• Bachelor's degree in eBusiness, digital marketing, analytics, or related field, or equivalent experience.
• Google Analytics Individual Qualification.
• Track record of leading/supporting projects on time and within budget.

Nice to Have

• Proficiency with Google Marketing Platform, Salesforce Sales & Marketing Clouds, and Hightouch.
• Experience with GCP BigQuery, Looker, and data analysis strategies.
• Familiarity with Caterpillar policies, standards, and organization.

Qualifications

• Bachelor's degree in eBusiness, digital marketing, analytics, or related field, or equivalent experience.
• Google Analytics Individual Qualification.

Benefits & Perks

• Opportunity to work with a Fortune 100 leader on a global scale.
• Development opportunities with emerging technologies.
• Inclusive environment to explore passions, make an impact, and do meaningful work.