Google Marketing Platform - Marketing Tech & Data Consultant

About the Role

Key Responsibilities

• Apply technical and business knowledge while consulting with industry & segment business partners, site owners, dealers, suppliers and other teams.
• Responsible for deployment coordination processes and requirements gathering related to Caterpillar's Google Marketing Platform - Google Analytics Suite capabilities.
• Interact extensively with digital team members, product owners, data owners and analytics teams to understand capabilities, integration points, and development status, and provide business and integration requirements.
• Create, implement, and maintain processes including intake with business partners and handoffs with architecture, engineering and development teams.
• Evaluate business processes, identify areas for improvement, and develop and implement process and governance solutions.
• Document information from meetings with business partners and stakeholders, producing notes, reports, and high-level requirements for review.
• Gather business requirements, perform requirement analysis, and create Epics, Features, and User stories for engineering teams.
• Initiate digital projects and activities to identify linkages and synergies across business units, industries, and dealers.
• Drive collaboration, coordination, training, communication, and alignment among related areas and partners.
• Monitor deliverables for deadlines and completeness, conduct audits, and escalate issues as needed.
• Conduct meetings, create communications and training, and present findings and deliverables.
• Assist business partners in identifying issues and coordinate efforts to provide solutions with architecture, engineering, and development teams.
• Support future-focused assessment of global and industry impact and help provide strategic direction.

Requirements

• Knowledge of values and practices that prioritize customer needs and satisfaction.
• Knowledge of digital marketing processes, techniques, and platforms.
• Ability to apply effective communication concepts, tools, and techniques.
• Ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Technical knowledge of Google Marketing Platform and digital marketing technologies including Salesforce Sales & Marketing Clouds, and Hightouch.
• Proficiency with Microsoft Office 365 (Word, Excel, Outlook) and Azure Dev Ops.
• Experience with Google Analytics, GCP BigQuery, Looker, and data analysis strategies.
• Bachelor's degree in eBusiness, digital marketing, analytics, or related field, or equivalent experience.
• Business analysis or related field experience.
• Google Analytics Individual Qualification.
• Track record of leading/supporting projects on time and within budget.
• Strong planning, organizational, and time management skills.
• Excellent written and verbal communication skills across organizational levels.
• Ability to collaborate with diverse teams and resolve conflicts.
• Comfortable working in fast-paced, changing environments.
• Project/program management and change management skills.
• Experience working with onshore/offshore teams.
• Familiarity with Caterpillar policies, standards, and organization.

Nice to Have

• Technical knowledge of Google Marketing Platform.
• Experience with digital marketing technologies including Google Marketing Platform, Salesforce Sales & Marketing Clouds, and Hightouch.

Qualifications

• Bachelor's degree in eBusiness, digital marketing, analytics, or related field, or equivalent experience.

Benefits & Perks

• Medical, dental, and vision benefits.
• Paid time off plan (Vacation, Holidays, Volunteer, etc.).
• 401(k) savings plans.
• Health Savings Account (HSA).
• Flexible Spending Accounts (FSAs).
• Health Lifestyle Programs.
• Employee Assistance Program.
• Voluntary Benefits and Employee Discounts.
• Career Development.
• Incentive bonus.
• Disability benefits.
• Life Insurance.
• Parental leave.
• Adoption benefits.
• Tuition Reimbursement.