Group Director, Commercial Marketing

About the Role

Key Responsibilities

• Lead and mentor the commercial marketing team.
• Foster collaboration across departments, including sales, product management, medical and sales education, market access, and commercial operations.
• Develop and execute comprehensive marketing strategies aligned with the company's commercial objectives, driving sustained revenue growth.
• Create customer segmentation strategies through market insights and analytics to drive revenue growth.
• Collaborate with sales and product teams to align marketing campaigns with business goals.
• Design, implement, and continuously improve commercial marketing processes to drive operational excellence and cultivate high-performing teams.
• Monitor and analyze key performance indicators (KPIs) to optimize marketing campaigns and spend.
• Conduct market research to understand customer needs, competitor positioning, and industry trends.
• Ensure that the company's brand is effectively positioned in the marketplace.
• Oversee the creation of marketing materials and messaging that resonate with target audiences.
• Leverage digital channels such as social media, email marketing, website, SEO, and paid media to drive growth.
• Develop and manage the marketing budget to maximize resource efficiency and achieve strong returns on investment.
• Develop strategies to improve customer experience and engagement.
• Support sales team and key customers in key customer meetings.

Requirements

• Bachelor's degree in marketing, business, product management, or a related field (MBA often preferred).
• 10+ years of experience in marketing, product management, or related fields, with leadership or director-level experience.
• Strong understanding of market trends, customer behavior, and competitive analysis.
• Experience in developing value propositions, messaging, and targeted campaigns.
• Excellent verbal, written communication, and presentation skills.
• Proven experience in managing and mentoring teams.
• Ability to interpret data and derive actionable insights.
• Advanced knowledge of the company's products or services, preferably in the medical or diagnostics field.
• Familiarity with the healthcare industry, including trends, challenges, and key players.
• Deep knowledge of customer segments, buying patterns, and decision-making processes.
• Experience in vendor management, including selecting, negotiating, and managing vendors.
• Ability to travel approximately 50% of the time.

Nice to Have

• Experience with marketing technology and innovation.
• Knowledge of regulatory processes in customer working environments such as labs or radiology.

Qualifications

• Educational background in marketing, business, or related fields (MBA preferred).
• 10+ years of relevant experience with leadership roles.

Benefits & Perks

• Annualized base salary range of $150,000 - $268,000, bonus eligible.
• Opportunities for career growth and development.
• Inclusive and ethical work environment.