Group Marketing Manager, Patient Marketing & Technology

About the Role

Key Responsibilities

• Own and evolve the marketing technology roadmap to support patient engagement, education, and support from consult through post-procedure.
• Lead cross-functional innovation initiatives that modernize how we educate, support, and empower patients.
• Define KPIs and performance dashboards to measure patient marketing impact.
• Execute key stakeholder management, communication, and change management.
• Hire, develop, and lead a high-performing marketing technology team.
• Develop and execute a 5-year strategic plan for the EndoBariatrics business, focusing on the Patient Experience segment.
• Recognize global healthcare trends and create adaptable commercial offerings.
• Collaborate with key stakeholders to ideate potential offerings and value propositions.
• Lead market research to support program development and commercialization efforts.
• Identify market gaps and unmet customer needs using cross-functional resources and teams.
• Assess the competitive landscape and evaluate strategic alignment with the commercial team.
• Utilize strong market modeling skills and conduct sensitivity analyses on assumptions.
• Use marketing frameworks and insights to craft commercial strategies, including value propositions, product demos, educational programs, and publication plans.
• Assess third-party solutions to align with the EndoBariatrics Patient Experience strategy.
• Guide complex solution development from concept to completion.
• Lead pricing and adoption strategies, including subscription and tiered pricing models.
• Develop and oversee omni-channel marketing strategies (email, SMS, web, social) tailored to various stages of the patient journey.
• Leverage segmentation and behavioral data to deliver personalized and impactful messaging.
• Support provider education teams by generating well-informed patients ready for consultations.
• Oversee the selection, implementation, and optimization of MarTech platforms, including CRM, marketing automation, patient portals, and call center integrations.
• Collaborate with IT and digital teams to ensure smooth interoperability across platforms.
• Stay ahead of trends in digital health, AI in patient engagement, and obesity care solutions.
• Conduct market research and patient insights studies to inform program development.
• Leverage established relationships with key opinion leaders (KOLs) to drive education, market adoption, and innovation.
• Partner with clinical, legal, regulatory, sales, and provider marketing teams to ensure alignment and compliance.
• Build global credibility with key internal cross-functional stakeholders.
• Work effectively with cross-functional teams at all levels of the organization.
• Manage partnerships and collaborations with external partners.

Requirements

• Bachelor's degree.
• Minimum of 5 years of experience in business solutions.
• Minimum of 5 years of product management experience.
• Minimum of 5 years of people management experience.
• Experience in medical device with full lifecycle solution and product implementations.
• Familiarity with patient and healthcare professional-facing digital platforms and applications.
• Proven track record in commercializing digital products and related professional services.
• Experience in product management and strategy development, especially for direct-to-consumer or direct-to-patient products.
• Knowledge of Agile methodologies or other software development methods (e.g., waterfall).
• Background in healthcare digital, deep learning, and applied AI technologies (e.g., NLP, LLM, generative AI).
• Experience in evaluating, developing, and managing strategic partnerships, including familiarity with SLAs.
• Ability to develop economic arguments to influence purchasing decisions in hospitals and surgery centers; experience in domestic and/or international markets is a plus.
• Willingness to travel domestically and globally up to 35%.

Nice to Have

• MBA preferred.
• Experience with upstream and downstream marketing.
• Exceptionally strong collaboration and leadership skills.
• Highly motivated with an action-oriented mindset.

Qualifications

• Educational background: Bachelor's degree (MBA preferred).
• Experience in digital health, product management, and healthcare solutions.

Benefits & Perks

• Competitive salary range from $124,100 to $235,800, commensurate with experience.
• Potential variable compensation including annual bonus and long-term incentives.
• Access to core and optional employee benefits (details at www.bscbenefitsconnect.com).
• Supportive work environment with hybrid work model (at least three days in the office).