Group Product Director, HCP Marketing, Psoriatic

About the Role

Key Responsibilities

• Leading HCP experience strategy to create a bold advantage for the brand.
• Developing and executing education strategy (branded and unbranded).
• Leading development of integrated and multi-channel campaign and evolution.
• Leading HCP/patient agency of record and other specialty agencies to implement DTC strategy/tactics.
• Partnering with the Advocacy team and Patient advocates to implement strategy aligned to key business objectives.
• Partnering with PR/Communications team on external communications initiatives and signature campaigns.
• Managing budgets, including all aspects of agency and media spend.
• Overseeing tactical execution of direct reports; providing coaching, development, and day-to-day management of team members.
• Aligning with Consumer and Patient Experience team to ensure messaging is cohesive regarding efficacy, safety, and access.
• Providing timely and relevant updates to the field sales team on HCP tactics and patient education resources.

Requirements

• A minimum of 10 years of business experience in the pharmaceutical industry with at least 5 years in-line marketing and executing marketing strategy.
• Demonstrated ability to partner and work with multiple agencies/vendors, manage budgets and projects, and collaborate cross-functionally and cross-geographically.
• Ability to manage multiple demands and priorities, lead teams, and drive decision making.
• Strong verbal and written communication skills, including presentation skills.
• Strong executive communication skills.
• A minimum of a Bachelor's degree; postgraduate qualification, MBA, or other graduate degree is strongly preferred.
• Ability to work a hybrid/flex schedule of 3 days a week in Horsham, PA, and travel up to 25%.

Nice to Have

• In-line launch experience.
• Sales leadership and/or market access leadership.
• Global experience.
• Prior experience in pharmaceutical HCP marketing, including large campaign/TV shoots, media strategy, and data-driven content creation.
• Experience working with customers and translating customer needs to the broader organization.
• Demonstrated ability to formally manage, coach, and develop direct reports.

Qualifications

• A minimum of a Bachelor's degree is required.
• Postgraduate qualification, MBA, or other graduate degree is strongly preferred.

Benefits & Perks

• Not explicitly specified in the description.