Growth Marketer

Highlevel Sarl

Dallas, TX

Full Time

Mid Level

109k-139k

8 days ago

Job Description

About the Role

HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We support a global community of over 2 million businesses, providing tools to capture, nurture, and close leads into repeat customers. Our platform handles billions of API hits, message events, and manages extensive data across microservices, serving over 1 million domain names. We operate with a remote-first, global team of over 1,500 members across 15+ countries, fostering a culture of innovation, collaboration, and impact.

Key Responsibilities

Analyze and deeply understand customer needs across priority industries to inform growth strategies.
Partner with Product teams to ensure features and onboarding flows are optimized for key user segments.
Architect and continuously optimize end-to-end user journeys—from top-of-funnel to in-product activation.
Plan and execute feature adoption campaigns and lifecycle programs tailored to high-potential customer groups.
Serve as a connector across Product, Marketing, Education, and Customer Success ensuring alignment and execution against growth goals.
Report on progress and insights to senior leadership and internal stakeholders with clarity and strategic context.
Measure program impact using KPIs like activation rate, retention, NPS, and industry segment expansion.
Lead user education and acquisition initiatives to drive product understanding and increase conversion.
Collaborate with affiliate, marketing, support, and sales enablement teams to grow adoption in target niches.
Conduct regular user interviews to gather insights and deliver structured feedback to product and engineering.

Requirements

3-5 years of experience in growth marketing, product marketing, lifecycle, or product-led growth roles.
Hands-on experience with analytics and visualization tools (e.g., Mixpanel, Amplitude, GA, Looker).
Experience using tools like Loom, Markup, or Figma to convey feedback or ideas visually.
Familiarity with SaaS platforms, product onboarding patterns, and B2B user journeys.
Strong track record of partnering with product, marketing, and Customer Success teams to drive measurable outcomes.
Comfortable leading initiatives across multiple stakeholders and delivering results without needing formal authority.
Strong analytical skills with the ability to distill customer behavior and market signals into actionable insights.
Proven experience driving cross-functional growth initiatives across marketing and product.
Confidence in leading projects, influencing without authority, and aligning teams around common goals.
Comfort with experimentation frameworks and running A/B tests to validate hypotheses.
Deep familiarity with data and analytics tools, and the ability to measure what matters.
Experience in user acquisition, lifecycle marketing, and/or in-app engagement strategies.
Clear and persuasive communicator—able to share complex ideas simply across functions.
Understanding of SaaS business models and agency/internet marketing ecosystems.
A collaborative spirit and willingness to mentor peers and share knowledge across the team.

Nice to Have

Experience with SaaS platforms and product onboarding patterns.
Experience in user acquisition, lifecycle marketing, and in-app engagement strategies.
Familiarity with experimentation frameworks and running A/B tests.

Qualifications

Educational background is not explicitly specified in the description.

Working at Highlevel Sarl

We operate in a global, remote-first environment, building a community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

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