Growth Marketing - Customer Loyalty and Rewards

About the Role

Key Responsibilities

• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products, initiatives, or channels.
• Formulates plans that acquire, grow, and retain customers in support of the product lifecycle and line of business goals.
• Supports the development and prioritization of business and marketing objectives, value propositions, and target segments leveraging competitive intelligence and insights.
• Translates desired business outcomes into marketing strategies and executes programs that may include advertising, sales content, and internal communications.
• Coordinates and influences complex, multi-functional program teams to ensure data is synthesized and leveraged effectively.
• Influences the budget while ensuring all activities are optimized and delivered within the established framework.
• Oversees activities including coordination with legal, compliance, finance, risk, and other key partners.
• Acts as a point of contact with product and digital teams to coordinate strategy and development, ensuring business programs and customer expectations are met.

Requirements

• Demonstrated experience with loyalty and rewards programs.
• Supporting omni-channel campaigns to deepen customer relationships.
• Establishing rapport with multiple line of business partners to define product goals and design effective tactics.
• Proactively collecting and synthesizing data to identify strategic and tactical implications.
• Leading cross-functional teams to align with growth strategies and manage complex programs.
• Implementing and overseeing activities with coordination across legal, compliance, finance, and risk teams.
• Working within designated budgets to ensure activities are optimized and delivered on time.
• Strong communication skills, attention to detail, and ability to influence partners.
• Experience presenting strategic analysis and recommendations to senior leadership.

Nice to Have

• Advertising
• Content Marketing
• Digital Marketing
• Marketing Strategies
• Negotiation
• Results-Oriented
• Business Data Analysis
• Collaborating
• Decision Making and Critical Thinking
• Effective Communications
• Marketing Function
• Marketing Systems
• Matrix Management

Qualifications

• Bachelors degree
• 5+ years of industry-relevant experience
• No required certifications or licenses

Benefits & Perks

• Medical/prescription drug coverage with Health Savings Account feature
• Dental and vision options
• Employee and spouse/child life insurance
• Short and long-term disability protection
• 401(k) with PNC match, pension, and stock purchase plans
• Dependent care reimbursement account
• Back-up child/elder care
• Adoption, surrogacy, and doula reimbursement
• Educational assistance including fully paid programs
• Wellness programs with financial incentives
• Paid time off including holidays, vacation days, parental leave, and occasional absence days