Growth Marketing - Customer Loyalty and Rewards

About the Role

Key Responsibilities

• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
• Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
• Contributes to thought leadership and builds consensus among partners.
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives including advertising, sales content, and internal communications.
• Coordinates and influences complex, multi-functional program teams.
• Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk, and other key partners.
• Leads partnership with agencies, third parties, and internal business partners to coordinate development and execution of programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development.
• Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

Requirements

• Demonstrated experience with loyalty and rewards programs.
• Supporting the Customer Relationship Marketing team with development and prioritization of omni-channel campaigns.
• Establishing rapport with multiple line of business partners to define product goals and design effective execution tactics.
• Proactively collecting and synthesizing data, assembling trends, and helping identify strategic and tactical implications.
• Leading cross functional teams to align with growth strategies and manage complex programs with precision.
• Implementing activities including coordination with legal, compliance, finance, risk, and other key partners.
• Working within designated budgets ensuring activities are optimized and delivered within the established framework.
• Has a fungible skill set, with the ability to support based on highest priority needs.
• Comfortable implementing new ways of working and possessing a passion for marketing and industry trends.
• Leverages a strong understanding of marketing strategies across inbound, outbound, owned, paid channels.
• Experience presenting strategic analysis and recommendations to senior leadership.
• Strong written and oral communication skills, attention to detail, and ability to influence partners.

Nice to Have

• Advertising
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented
• Business Data Analysis
• Collaborating
• Decision Making and Critical Thinking
• Effective Communications
• Effectiveness Measurement
• Marketing Function
• Marketing Systems
• Matrix Management

Qualifications

• Typically requires a university/college degree with 5+ years of relevant experience.
• No specific certifications or licenses required.

Benefits & Perks

• Comprehensive range of benefits including medical/prescription drug coverage, dental and vision options.
• Employee and spouse/child life insurance; short and long-term disability protection.
• 401(k) with PNC match, pension, and stock purchase plans.
• Dependent care reimbursement, back-up child/elder care, adoption, surrogacy, and doula reimbursement.
• Educational assistance, wellness programs with financial incentives.
• Paid time off including maternity/parental leave, holidays, vacation days, and occasional absence days.