Growth Marketing - Customer Loyalty and Rewards

About the Role

Key Responsibilities

• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
• Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
• Contributes to thought leadership and builds consensus among partners.
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications.
• Coordinates and influences complex, multi-functional program teams.
• Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
• Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development.
• Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

Requirements

• Demonstrated experience with loyalty and rewards programs.
• Supporting the Customer Relationship Marketing team with development and prioritization of omni-channel campaigns designed to deepen relationships with new and existing customers.
• Establishing rapport with multiple line of business partners to define product goals as well as design innovative and effective execution tactics.
• Proactively collecting and synthesizing data, assembling trends, and helping identify strategic and tactical implications.
• Leading cross functional teams to align with growth strategies, economic optimization, and complex program management.
• Implementing and overseeing activities including coordination with legal, compliance, finance, risk, and other key partners.
• Working within designated budgets ensuring all activities are optimized and delivered within the established framework.

Nice to Have

• Advertising
• Competitive Advantages
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented
• Business Data Analysis
• Collaborating
• Decision Making and Critical Thinking
• Effective Communications
• Effectiveness Measurement
• Marketing Function
• Marketing Systems
• Matrix Management

Qualifications

• Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience.
• Specific certifications are often required.
• In lieu of a degree, a comparable combination of education, job specific certification(s), and experience may be considered.
• No required certifications or licenses.

Benefits & Perks

• Medical/prescription drug coverage (with a Health Savings Account feature)
• Dental and vision options
• Employee and spouse/child life insurance
• Short and long-term disability protection
• 401(k) with PNC match, pension and stock purchase plans
• Dependent care reimbursement account
• Back-up child/elder care
• Adoption, surrogacy, and doula reimbursement
• Educational assistance, including select programs fully paid
• A robust wellness program with financial incentives
• Paid time off including maternity and/or parental leave, up to 11 paid holidays, 8 occasional absence days, 15-25 vacation days depending on career level