Growth Marketing - Customer Relationship Marketing, Associate Lead

About the Role

Key Responsibilities

• Managing end-to-end development and execution of integrated, omni-channel marketing campaigns with a goal of deepening relationships and driving primacy.
• Optimizing existing projects with innovative enhancements to audience, channels, and messaging across the PNC digital space for payment products such as the PNC mobile app, Zelle, international money transfers, debit card, and more.
• Creating business cases that define clear objectives achievable with actionable tactics that are innovative and have measurable KPIs.
• Leading cross functional teams internally and externally to build test and learn strategies, manage campaign deliverables, and plan future projects.
• Supporting the Customer Relationship Marketing team with development and prioritization of omni-channel campaigns designed to deepen relationships with new and existing customers.
• Establishing rapport with multiple line of business partners to define product goals and design effective execution tactics.
• Proactively collecting and synthesizing data, analyzing trends, and helping identify strategic and tactical implications.
• Implementing activities including coordination with legal, compliance, finance, risk, and other key partners within internal PNC systems.
• Working within designated budgets to ensure all activities are optimized and delivered within the established framework.
• Developing and executing complex marketing programs including advertising, sales content, and internal communications.
• Contributing to thought leadership and building consensus across partnerships to increase rigor around program execution.

Requirements

• Strong comprehension of marketing strategies across inbound, outbound, owned, paid channels.
• Ability to implement new ways of working and support innovative marketing initiatives.
• Experience building pathways toward solutions in new and emerging environments.
• Strong written and oral communication skills, attention to detail, and influence within cross-functional teams.
• Experience presenting strategic analysis and recommendations to senior leadership.
• Proactive, creative, and innovative mindset to continually improve marketing efforts.
• Ability to manage complex programs with precision and support change.
• Typically requires a university/college degree with 3+ years of relevant industry experience.
• Knowledge, skills, and abilities related to marketing, data analysis, collaboration, decision-making, and effective communication.

Nice to Have

• Advertising
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented
• Business Acumen
• Business Data Analysis
• Collaborating
• Decision Making and Critical Thinking
• Effective Communications
• Effectiveness Measurement
• Marketing Function
• Marketing Systems
• Matrix Management

Qualifications

• Bachelor's degree
• No required certifications or licenses

Benefits & Perks

• Comprehensive range of benefits including medical, dental, vision, life insurance, short and long-term disability, 401(k) with match, pension, stock purchase plans, dependent care reimbursement, educational assistance, wellness programs, and paid time off such as holidays, vacation, parental leave, and more.