Growth Marketing - Customer Relationship Marketing, Associate Lead

About the Role

Key Responsibilities

• Managing end-to-end development and execution of integrated, omni-channel marketing campaigns with a goal of deepening relationships and driving primacy.
• Optimizing existing projects with innovative enhancements to audience, channels, and messaging across the PNC digital space for payment products such as the PNC mobile app, Zelle, international money transfers, debit card, and more.
• Creating business cases that define clear objectives achievable with actionable tactics that are innovative and have measurable KPIs.
• Leading cross functional teams internally and externally to build test and learn strategies, manage campaign deliverables, and plan future projects.
• Supporting the Customer Relationship Marketing team with development and prioritization of omni-channel campaigns designed to deepen relationships with new and existing customers.
• Establishing rapport with multiple line of business partners to define product goals and design effective execution tactics.
• Proactively collecting and synthesizing data, assembling trends, and helping identify strategic and tactical implications.
• Implementing activities including coordination with legal, compliance, finance, risk, and other key partners within internal PNC systems.
• Working within designated budgets to ensure all activities are optimized and delivered within the established framework.
• Developing and executing complex marketing programs including advertising, sales content, and internal communications.
• Contributing to thought leadership and building consensus across partnerships to increase rigor around program execution.
• Ensuring all operating activities are delivered within the established budget framework.

Requirements

• Supporting the team with development and prioritization of omni-channel campaigns to deepen customer relationships.
• Establishing rapport with business partners to define product goals and design effective tactics.
• Proactively collecting and synthesizing data to identify trends and implications.
• Leading cross functional teams to align with growth strategies and manage complex programs.
• Implementing and overseeing activities including coordination with legal, compliance, finance, and risk partners.
• Strong comprehension of marketing strategies across inbound, outbound, owned, paid channels.
• Ability to build pathways towards solutions in new and emerging environments.
• Strong written and oral communication skills, attention to detail, and influence within cross-functional teams.
• Experience presenting strategic analysis and recommendations to senior leadership.
• Proactive, creative, and innovative mindset to continually improve marketing efforts.
• Ability to champion change and be energized by challenges.

Nice to Have

• Advertising
• Competitive Advantages
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented
• Business Data Analysis
• Collaborating
• Decision Making and Critical Thinking
• Effective Communications
• Effectiveness Measurement
• Marketing Function
• Marketing Systems
• Matrix Management

Qualifications

• Typically requires a university/college degree with 3+ years of relevant industry experience
• In lieu of a degree, a combination of education, certifications, and experience may be considered
• No required certifications or licenses

Benefits & Perks

• Medical/prescription drug coverage with Health Savings Account feature
• Dental and vision options
• Employee and spouse/child life insurance
• Short and long-term disability protection
• 401(k) with PNC match, pension, and stock purchase plans
• Dependent care reimbursement account
• Back-up child/elder care
• Adoption, surrogacy, and doula reimbursement
• Educational assistance including fully paid programs
• Wellness program with financial incentives
• Paid time off including holidays, vacation days, parental leave, and occasional absence days