Growth Marketing - Customer Relationship Marketing, Associate Lead

About the Role

Key Responsibilities

• Managing end-to-end development and execution of integrated, omni-channel marketing campaigns with a goal of deepening relationships and driving primacy.
• Optimizing existing projects with innovative enhancements to audience, channels, and messaging across the PNC digital space for payment products such as the PNC mobile app, Zelle, international money transfers, debit card, and more.
• Creating business cases that define clear objectives achievable with actionable tactics that are innovative and have measurable KPIs.
• Leading cross functional teams internally and externally to build test and learn strategies, manage campaign deliverables, and plan future projects.
• Supporting the Customer Relationship Marketing team with development and prioritization of omni-channel campaigns designed to deepen relationships with new and existing customers.
• Establishing rapport with multiple line of business partners to define product goals and design effective execution tactics.
• Proactively collecting and synthesizing data, assembling trends, and helping identify strategic and tactical implications.
• Implementing activities including coordination with legal, compliance, finance, risk, and other key partners within internal PNC systems.
• Working within designated budgets to ensure all activities are optimized and delivered within the established framework.
• Developing and executing complex marketing programs and initiatives, including advertising, sales content, and internal communications.
• Contributing to thought leadership and building consensus across partnerships to increase rigor around program execution.

Requirements

• Strong comprehension of marketing strategies across inbound, outbound, owned, and paid channels.
• Experience supporting omni-channel campaigns and deepening customer relationships.
• Ability to collect and synthesize data to identify trends and implications.
• Experience leading cross-functional teams and managing complex programs.
• Excellent written and oral communication skills, with the ability to influence partners.
• Proven ability to present strategic analysis and recommendations to senior leadership.
• A fungible skill set with the ability to support high-priority needs and adapt support accordingly.
• Innovative thinking and curiosity for industry trends.
• Experience in building pathways toward solutions in emerging environments.
• Bachelor's degree with 3+ years of relevant industry experience.
• Strong business acumen, decision-making, and collaboration skills.

Nice to Have

• Advertising
• Content Marketing
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented

Qualifications

• Bachelor's degree.
• 3+ years of relevant industry experience.
• No required certifications or licenses.

Benefits & Perks

• Comprehensive range of benefits including medical, dental, vision, and prescription drug coverage.
• Employee and spouse/child life insurance.
• Short and long-term disability protection.
• 401(k) with PNC match, pension, and stock purchase plans.
• Dependent care reimbursement, back-up child/elder care, adoption, surrogacy, and doula reimbursement.
• Educational assistance including fully paid programs.
• Wellness programs with financial incentives.
• Paid time off including holidays, vacation days, parental leave, and occasional absence days.