Growth Marketing Director-Communities, Energy & Infrastructure

About the Role

Key Responsibilities

• Develop and lead a digital-first, demand generation team to plan and execute end-to-end demand generation programs including digital campaigns, account-based marketing, regional and geofencing campaigns, email programs, content syndication, events, and campaign performance tracking.
• Demonstrate a strong understanding of the sales process and funnel to drive audience engagement and growth.
• Develop and execute LinkedIn-focused campaigns to promote CE&I expertise and attract new opportunities.
• Ensure campaigns are aligned with business goals, targeted to key buyer personas and regions, and executed within budget and schedule.
• Create innovative multi-channel campaigns to generate MQLs and pipeline, monitoring and optimizing conversion rates at each stage.
• Leverage marketing automation and lead management tools to streamline, automate, and measure marketing programs.
• Collaborate with content strategy teams to develop impactful assets and optimize SEO/SEM, ABM, social, and PPC strategies.
• Manage the CE&I sector marketing budget in accordance with company policies.
• Lead a team of direct reports, fostering growth and developing future leaders.
• Proactively engage with stakeholders to ensure program deliverables are completed on time and within budget.
• Measure, analyze, and report on campaign performance to leadership.

Requirements

• Minimum Bachelor's degree in Marketing or related field.
• Twelve (12)+ years of experience in marketing with proven growth through strategic, multi-channel marketing programs, social activation, and content initiatives.
• Demonstrated knowledge of consultancy marketing and services for both commercial clients and public sector agencies.
• Previous experience working within target markets, including state and local government, energy, utilities, and infrastructure.
• Strong business acumen with critical and analytical thinking skills.
• Knowledge of media planning, strategic planning, and best practices for multi-channel campaign execution.
• Excellent written and verbal communication skills, including presentation skills.
• Experience working with external agencies, managing campaign KPIs, and campaign budgets.
• Knowledge of digital marketing automation platforms such as Eloqua, Google Analytics, and Sitecore.
• Ability to work autonomously in a dynamic, high-growth environment and lead a distributed team.
• Effective relationship-building skills at all organizational levels.

Nice to Have

• Global brand marketing and communications experience

Qualifications

• Bachelor's degree in Marketing or related field.
• 12+ years of marketing experience with proven growth results.
• Experience in consultancy marketing for commercial and public sector clients.
• Experience with target markets including government, energy, and infrastructure sectors.
• Strong analytical, strategic, and communication skills.
• Experience with digital marketing platforms and campaign automation tools.

Benefits & Perks

• Competitive salary range of $149,000.00-$248,000.00, dependent on experience and qualifications.
• Comprehensive total rewards package including medical, dental, vision insurance.
• Paid holidays, sick time, and parental leave.
• Discretionary variable incentive bonus eligibility.
• Retirement plan (401(k)), life insurance, health savings accounts, flexible spending accounts.
• Disability insurance, student loan repayment, tuition reimbursement, and personal development opportunities.
• Employee referral program, community outreach, and corporate-sponsored events.
• Emergency back-up childcare, mobility stipends, and other support programs.