Growth Marketing Lead

About the Role

Key Responsibilities

• Develop and execute an integrated growth marketing strategy with a core focus on demand generation and pipeline creation.
• Create compelling messaging frameworks, website updates, and sales collateral that align with business goals.
• Drive lead generation campaigns across digital channels (LinkedIn, Google, Meta, X) and track measurable outcomes.
• Partner with alliances and ecosystem partners to create joint go-to-market programs.
• Manage marketing budget, performance tracking, and campaign optimization for maximum ROI.
• Build and execute content strategies, including thought leadership, social media campaigns, and SEO.
• Stay current on global cybersecurity trends and shape the company's market position accordingly.
• Support sales enablement through HubSpot CRM/email automation and other marketing operations.

Requirements

• 5+ years of B2B marketing experience, ideally in cybersecurity, professional services, or B2B technology.
• Proven track record in demand generation, digital strategy, and full-funnel marketing.
• Hands-on expertise with marketing tech stacks—HubSpot CRM, LinkedIn Ads Manager, Google Analytics, etc.
• Strong strategic thinking with the ability to execute at a tactical level.
• Excellent written and verbal communication skills; confident presenting to executives.
• Prior experience managing corporate branding and marketing initiatives.
• Bachelor's degree highly preferred (advanced degrees valued).

Nice to Have

• Experience in account-based marketing and working with third-party agencies.
• Professional services marketing or consulting industry background.
• Familiarity with both paid and organic social media strategies.

Qualifications

• Bachelor's degree highly preferred (advanced degrees valued).

Benefits & Perks

• Salary: $130,000-$180,000 + bonus
• Medical, dental, vision insurance
• 401K
• PTO