Growth Marketing Lead

Arc Boats

Torrance, CA

Full Time

Senior

135k-165k

23 days ago

Job Description

About the Role

The Growth Marketing Lead at Arc is responsible for driving full-funnel growth strategies for a company revolutionizing the boating industry with 100% electric boats. The role involves managing paid acquisition campaigns, designing experiments to improve conversion, and collaborating cross-functionally to ensure integrated growth efforts. This full-time, on-site position is based at the Los Angeles headquarters and reports to the Head of Marketing, working with a high-trust, lean team committed to building a sustainable and innovative future for boating.

Key Responsibilities

Defining and owning full-funnel growth metrics—from lead acquisition through customer activation and retention.
Managing and optimizing paid acquisition campaigns (Google, Meta, YouTube, programmatic) with a test-and-learn mindset.
Identifying high-potential audiences and geographies, then finding smart, scalable ways to reach them.
Designing and running experiments across messaging, landing pages, nurture flows, and demo programs to improve conversion.
Partnering cross-functionally with Sales, Creative, and Product Marketing to ensure growth is integrated across digital, events, and owned channels.
Building and iterating scalable systems for lead generation, tracking, and conversion in CRM and beyond.

Requirements

Proven track record leading performance marketing at a fast-growing consumer brand or agency.
Deep familiarity with key growth metrics (CAC, CPL, CPA) and the tools to track them.
Strong creative sensibility—able to collaborate with designers and brand marketers to translate brand into growth.
Scrappy and resourceful—comfortable building growth infrastructure from zero in a startup environment.
Confident in presenting strategic roadmaps and executing them hands-on.

Nice to Have

Experience scaling growth at an early-stage company or fast-moving consumer brand.
Background in EVs, outdoor gear, premium lifestyle, or luxury sectors.
Comfortable pushing at a fast but sustainable pace.
Enthusiasm for boating and the water.

Benefits & Perks

Salary between $135,000-$165,000
Ownership—Equity in Arc
99% employer-paid health coverage—Medical, dental, and vision
Arc Water Fund—Annual stipend to get out on the water, however you choose
Captain Training—Get certified to take the boat out with friends and family
401(k) access—Plan your future
Semi-annual bonuses—Tied to your impact, not just your tenure
Daily team lunches, snacks, and good coffee while onsite
Parental leave—Because family comes first
Boat days—Yes, we actually go out on the water. A lot.
A chance to define the future of boating
The ability to drive positive environmental change through your work

Working at Arc Boats

At Arc, we move with urgency and build with care. We value ownership over work and company success, empathy for colleagues and customers, humility in problem solving and collaboration, pragmatism in navigating ambiguity, and inclusion of diverse backgrounds, opinions, cultures, and perspectives. We seek individuals who share and embody these values, emphasizing passion and aptitude over formal qualifications.

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