Growth Marketing Manager

Job Description

About the Role

The Business Marketing Group (BMG) team connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their business leveraging our solutions. Our team is seeking a Growth Marketing Manager who is passionate about growth marketing, demand generation, customer engagement, creative, acquisition, analytics, and driving measurable results through growth initiatives.

Key Responsibilities

Partner with multiple internal teams including product marketing, sales, program management, demand management, data science, creative, and analytics teams to plan, build, and launch marketing campaigns.
Drive and sustain customer engagements, generate demand into Sales Programs, or acquire new customers.
Use data to drive analytical insights to understand customer needs and maximize impact.
Build marketing campaigns and rapidly earn trust and credibility with stakeholders.

Requirements

10+ years of experience in marketing or business consulting.
BA/BS degree or equivalent work experience with an additional 4+ years of experience in marketing, consulting or related field.
Experience in at least two of these areas: email, Facebook Ads, display, onsite merchandising, content marketing, digital video.
Experience with A/B testing and lift measurement.
Experience influencing and providing direction to cross-functional teams including Engineering, Data Science, Sales, Product, and Creative.
Demonstrated understanding of the digital advertising landscape and specifically Meta's advertising suite.
Experience in SQL.
Experience with customer lifecycle management.