Growth Marketing Manager

About the Role

Key Responsibilities

• Own the development and execution of PLG and virality strategies, including referral programs, in-product messaging, onboarding optimizations, content marketing, partnerships, and organic channels (SEO, social, user-generated content).
• Scale user acquisition and retention organically, leveraging data to optimize viral loops, user funnels, regions, and customer segments while minimizing reliance on paid channels.
• Manage growth experiment budgets; flag risks early, and course-correct without handholding.
• Run disciplined testing across PLG initiatives: build and maintain a roadmap of experiments across onboarding flows, referral incentives, in-app prompts, email nurtures, and viral feature enhancements.
• Deliver performance forecasting and scenario modeling in partnership with the Head of Growth (weekly, monthly, and annual views).
• Collaborate cross-functionally with product, design, and engineering teams to embed growth tactics into the product, optimize user funnels, and create shareable experiences that drive virality.

Requirements

• 5+ years of experience in growth marketing with a focus on PLG and virality for direct-to-consumer or SaaS/ecommerce brands, with demonstrated success in driving organic acquisition, retention, and viral growth at scale.
• Expertise implementing viral mechanics, with a strong command of metrics like viral coefficient (k-factor), activation rates, retention curves, LTV, and CAC (with emphasis on organic channels).
• Highly analytical thinker. You're comfortable working with large, messy data sets and distilling complex inputs into clear, actionable insights.
• Operate with a high degree of autonomy and accountability. You proactively flag risks, identify opportunities, and push for what you believe in.
• Bias toward system-building over hacks: you use frameworks to scale yourself, and leave behind infrastructure that outlasts individual wins.
• Intellectually curious and commercially sharp. You think like a growth leader, not only as a channel operator.

Nice to Have

• Experience working in or with SaaS or ecommerce brands.
• Familiarity with growth tools and analytics platforms.
• Experience in product-led growth and virality strategies.

Qualifications

• Experience in growth marketing, particularly with PLG and virality for direct-to-consumer or SaaS/ecommerce brands.

Benefits & Perks

• Health, Dental & Vision - We're deeply invested in the health and well-being of our team and are proud to contribute to the monthly premiums of these insurance plans.
• Stock Option Plan - We offer employees the opportunity to become part-owners in our mission. Let's redefine what it means to be a guest, together.
• 401k plan - Save for your future with a 410k plan offering.
• Unlimited Paid Time Off (PTO) - Enjoy life away from work to be inspired and fully recharge with unlimited paid time off.
• Paid parental leave
• Annual ResortPass credit - Our mission is to bring delight and relaxation to people around the world; including our employees! Access private beaches, deluxe saunas, awesome pools, and much more with your annual credit.