Growth Marketing Manager

About the Role

Key Responsibilities

• Analyze Market Trends & Customer Insights by continuously monitoring industry trends, competitor activity, and customer data to identify opportunities for targeted marketing efforts.
• Develop & Execute Data-Driven Campaigns by planning and implementing marketing campaigns informed by market analysis to drive engagement, lead generation, and customer retention.
• Create Strategic Content & Messaging that aligns with market insights and effectively communicates product value to brewers and distillers.
• Measure & Report on Campaign Performance by tracking key performance metrics, producing quarterly campaign reports, and optimizing strategies based on data-driven insights.
• Support Pricing & Product Promotions by leveraging market data to recommend pricing strategies and promotional initiatives that align with customer demand and business goals.
• Produce Monthly Market Reports on industry trends, market shifts, competitive positioning, and customer purchasing behaviors to guide strategic decision-making.
• Lead Annual Campaign Planning by collaborating with the Marketing team to develop strategic, data-driven campaigns using customer insights, sales data, and industry trends.
• Support Product Launches by integrating new product launches into the annual campaign calendar and developing go-to-market strategies and materials.
• Enhance Customer Segmentation & Targeting by leveraging data analysis to refine audience segmentation for targeted campaigns.
• Create Targeted Content & Messaging in partnership with the Creative Manager, including blog posts, ad copy, emails, and sales materials.
• Track & Optimize Marketing Performance by generating quarterly campaign performance reports and monitoring key metrics to improve ROI.
• Enhance CRM & Automation Strategies by partnering with Digital Sales and Customer Experience teams to utilize CRM tools (e.g., HubSpot, Salesforce) and marketing automation to nurture leads and improve engagement.
• Collaborate with Sales Teams to align marketing efforts with sales goals and provide insights and materials.
• Leverage Customer Feedback & Insights by analyzing customer surveys and purchasing trends to refine marketing messaging and product positioning.

Requirements

• In-depth knowledge of the brewing and distilling industries, including customer needs and market trends.
• Exceptional market research skills to collect, analyze, and interpret industry data.
• Strong analytical abilities to translate complex data into actionable marketing insights and strategies.
• Proficiency in marketing analytics, including performance tracking, reporting, and data-driven optimization.
• Excellent writing and content development skills to engage and educate industry professionals.
• Experience with digital marketing platforms, including email marketing and content management systems.
• Proficiency in Microsoft Office Suite, Google Analytics, and data visualization tools.
• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• Additional certifications in market research, digital marketing, and data analytics are a plus.

Nice to Have

• Certifications in market research, digital marketing, and data analytics.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).

Benefits & Perks

• Annual salary range: $89,530.31 - $134,295.47 depending on experience.
• Paid time off up to 23 days a year.
• 10 paid holidays.
• Medical plan options including RX coverage.
• Dental and Vision plans.
• Flex spending accounts (FSA).
• Company paid basic life insurance, STD & LTD.
• Voluntary Critical Illness, Accident, and Life Insurance options.
• 401(k) plan with employer match.
• Employee Assistance Program (EAP).
• Fitness subsidy.
• Tuition reimbursement.
• Employee referral program.
• Product discounts through CMG Division and external vendors.