Growth Marketing Manager (Social)

About the Role

Key Responsibilities

• Lead strategy for paid social and test and learn roadmap
• Manage paid media campaigns on Meta and Tiktok, adjusting media spend, targeting, creative, and bid strategy
• Manage all paid asset briefs and creative on each platform, ensuring campaigns perform well on a CPA and ROAS basis
• Identify key insights through regular analyses of campaigns to determine opportunities, issues, and test opportunities
• Scale the TikTok program and identify key optimization and creative opportunities
• Recruit content creators and micro influencers for monthly campaigns to drive discovery and demand for at-home test kits
• Develop and track influencer analytics to determine spend, return, and engagement from influencer campaigns
• Manage briefs and recruitment playbook, identifying effective influencer strategies for the brand and products
• Work with influencers on sparking/whitelisting assets on paid social to improve paid economics

Requirements

• 6+ years of experience in paid social campaign management on Meta and Tiktok platforms
• Strong technical foundation working in those platforms, including tracking, optimizing, and reporting
• Proven campaign management against CAC and ROAS targets with experience managing 7-figure paid media budgets
• Creative and analytical skills, including concepting, asset creation, and custom report generation
• Some experience in influencer marketing as a growth channel and familiarity with sparking/white listing
• Comfort with creating content for social posting is a plus

Nice to Have

• Experience in influencer marketing as a growth channel
• Familiarity with sparking/white listing
• Comfort spinning up content to post on social