Growth Marketing - Onboarding Marketing Lead

About the Role

Key Responsibilities

• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for products, initiatives, or channels.
• Formulates plans that acquire, grow, and retain customers in support of product lifecycle and business goals.
• Supports the development and prioritization of business and marketing objectives, value propositions, and target segments leveraging competitive intelligence and insights.
• Contributes to thought leadership and builds consensus among partners.
• Translates desired business outcomes into marketing strategies and executes programs including advertising, sales content, and internal communications.
• Coordinates and influences complex, multi-functional program teams.
• Ensures data collected is synthesized and leveraged effectively for business intelligence.
• Influences the budget while ensuring activities are optimized and delivered within the established framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk, and other key partners.
• Leads partnerships with agencies, third parties, and internal teams to develop and execute programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development.
• Makes decisions to ensure business programs and customer expectations are met.

Requirements

• Demonstrates appropriate knowledge, skills, and abilities for a marketing leadership role.
• Strong storytelling ability to influence others and align with growth strategies.
• Ability to translate business outcomes into marketing strategies and execute initiatives.
• Experience managing budgets and coordinating with legal, compliance, finance, and risk teams.
• Strong organizational skills and attention to detail.
• Creative, innovative thinker with a passion for marketing and industry trends.
• Ability to build consensus among multiple stakeholders and drive cross-functional alignment.
• Proven track record of building new pathways and delivering results in white space opportunities.
• Excellent written and oral communication skills.
• Ability to adapt to a changing business environment.

Nice to Have

• Experience with advertising, content marketing, digital marketing, and marketing programs.
• Knowledge of marketing systems, business data analysis, and marketing function competencies.
• Skills in negotiation and results-oriented approaches.

Qualifications

• Bachelor's degree required.
• Typically 5+ years of industry-relevant experience.
• No specific certifications or licenses required.

Benefits & Perks

• Comprehensive range of benefits including medical, dental, vision, and prescription drug coverage.
• Employee and spouse/child life insurance, short and long-term disability protection.
• 401(k) with PNC match, pension, and stock purchase plans.
• Dependent care reimbursement, back-up child/elder care, adoption, surrogacy, and doula reimbursement.
• Educational assistance and wellness programs with financial incentives.
• Paid time off including holidays, vacation days, and parental leave.