Growth Marketing - Onboarding Marketing Lead

About the Role

Key Responsibilities

• Supports the development and prioritization of business and marketing objectives, value propositions, and target segments leveraging competitive intelligence and insights to drive growth strategies.
• Contributes to thought leadership and builds consensus among partners.
• Adapts to and optimizes for a changing business environment.
• Translates desired business outcomes into marketing strategies and executes programs including advertising, sales content, and internal communications.
• Ensures data collected is synthesized and leveraged effectively to provide business intelligence.
• Influences the marketing budget while ensuring activities are optimized and delivered within the established framework.
• Coordinates activities with legal, compliance, finance, risk, and other key partners.
• Leads partnerships with agencies, third parties, and internal teams to develop and execute programs and initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development.
• Makes decisions to ensure business programs and customer expectations are being met.

Requirements

• Supports the development and execution of integrated, multi-channel strategic marketing plans.
• Possesses a genuine passion for marketing and curiosity for industry trends.
• Demonstrates strong written and oral communication skills, including influencing partners and driving cross-functional alignment.
• Strong organizational skills and attention to detail to ensure timely delivery of marketing programs.
• Experience delivering high-impact strategic analysis to drive business decisions.
• Ability to build consensus among multiple stakeholders and champion change.
• A fungible skill set with the ability to flex support based on priority needs.
• Typically requires a university/college degree with 5+ years of relevant experience.

Nice to Have

• Advertising
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented
• Business Data Analysis
• Collaborating
• Decision Making and Critical Thinking
• Effective Communications
• Effectiveness Measurement
• Marketing Function
• Marketing Systems
• Matrix Management

Qualifications

• Bachelor's degree
• 5+ years of industry-relevant experience
• No required certifications or licenses

Benefits & Perks

• Comprehensive range of benefits including medical, dental, vision, life insurance, short and long-term disability, 401(k) with match, pension, stock purchase plans, dependent care reimbursement, educational assistance, wellness programs, and paid time off including holidays, vacation, parental leave, and more.
• Paid holidays, occasional absence days, and flexible paid time off depending on eligibility.
• Support for work-life balance and employee well-being.