Manager, Growth Strategy & Propositions

Fanatics

New York, NY

Full Time

Senior

120k-140k

2 days ago

Job Description

About the Role

As a Manager, Growth Strategy & Propositions at Fanatics Betting & Gaming (FBG), you will be responsible for creating and executing the growth strategy of the fastest growing online sportsbook in America. You will drive day-to-day initiatives for our growth propositions, fueling efficient acquisition, retention, and engagement, working cross-functionally with product, engineering, analytics, commercial, marketing, and brand teams in the Sportsbook and Casino functions. In this role, you will own campaign execution, reporting accuracy, and tactical growth levers, while ensuring projects deliver measurable business impact. You will contribute to product roadmaps, messaging, CRM programs, and promo budget tracking, bringing insights from customer data and market trends to inform tactical decisions. This role is perfect for someone who is curious and persistent, thriving with hands-on execution and data-driven problem solving in a fast-paced environment.

Key Responsibilities

Support development and execution of go-to-market plans for propositions, including our loyalty currency, FanCash and our loyalty program, Fanatics ONE, among wider Fanatics initiatives.
Drive day-to-day growth initiatives that increase acquisition, engagement, and retention for new and existing players while achieving commercial targets.
Partner cross-functionally with Product, Commercial, Marketing, Engineering, and Analytics to deliver projects on time and effectively.
Execute against reporting cadence, ensuring accuracy of KPIs and visibility to key stakeholders.
Contribute to shaping product roadmaps, audience targeting, messaging, and CRM campaigns, in close partnership with senior leaders.
Track promo budgets and campaign performance to ensure efficient use of resources.
Provide insights from customer data, competitive landscape, and market trends to inform tactical decision-making.
Use data and research to drive insights and recommendations to the product and commercial roadmap.
Analyse and understand product-market-fit and underserved customer needs to drive feature innovation and experimentation.
Partner with budget and media owners to optimize spend and maximize ROI.
Act as a strategic thought partner to leadership, identifying opportunities for innovation and long-term growth.
Provide leadership and mentorship to Managers/Analysts on the Growth Strategy team.
Be a passionate subject matter expert on FBG propositions and the real money gaming and sports/entertainment industry.
Must be open to occasional travel to Fanatics Betting & Gaming offices and other locations for conferences, events, meetings, and team building activities.

Requirements

4-6 years in growth strategy, GTM, or commercial roles.
Strong project management skills; detail-oriented and execution-driven.
Analytical mindset; able to turn insights into tactical improvements.
Comfortable working cross-functionally and influencing peers.
Proven ability to balance strategic thinking with operational execution.
Deep passion for sports, gaming, or entertainment products that drive empathetic and thoughtful product decisions affecting end users.
Strong communication skills, with an ability to simply and clearly articulate product decisions and value propositions to senior leaders.
Collaborative personality, with an ability to seamlessly work cross-functionally across different product orgs and teams at Fanatics.
Experience in the online gaming, loyalty, or casino industry a plus.

Nice to Have

Experience in the online gaming, loyalty, or casino industry.

Qualifications

Educational background not explicitly specified, but relevant experience in growth strategy or related roles.

Benefits & Perks

Full-time employment
Salary range of $120,000 - $140,000 (subject to change based on location)
Bonus opportunities
Additional benefits detailed at https://benefitsatfanatics.com/

Working at Fanatics

The description emphasizes a fast-paced environment, data-driven problem solving, curiosity, persistence, and collaboration across teams, with a focus on innovation and long-term growth.

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