Growth Marketing - Onboarding Marketing Lead

About the Role

Key Responsibilities

• Supports the development and prioritization of business and marketing objectives, value propositions, and target segments leveraging competitive intelligence and insights to drive growth strategies.
• Contributes to thought leadership and builds consensus among partners.
• Adapts to and optimizes for a changing business environment.
• Translates desired business outcomes into marketing strategies and executes marketing programs/initiatives including advertising, sales content, and internal communications.
• Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk, and other key partners.
• Leads partnership with agencies, third parties, and internal business partners to coordinate development and execution of programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development.
• Makes decisions to ensure business programs/initiatives and customer expectations are being met.

Requirements

• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans.
• Possesses a genuine passion for marketing and curiosity for industry trends.
• Demonstrates strong written and oral communication skills, including the ability to influence partners and drive cross-functional alignment.
• Strong organizational skills and attention to detail to ensure timely and efficient delivery of marketing programs and campaigns.
• Has experience delivering high-impact strategic analysis to drive business decisions.
• Brings multiple stakeholders together to activate around a common vision and build consensus among partners.
• Champions change and is energized by a challenge.
• Typically requires a university/college degree with 5+ years of relevant industry experience.

Nice to Have

• Advertising
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented
• Business Data Analysis
• Collaborating
• Decision Making and Critical Thinking
• Effective Communications
• Effectiveness Measurement
• Marketing Function
• Marketing Systems
• Matrix Management

Qualifications

• Bachelor's degree
• 5+ years of industry-relevant experience
• No required certifications or licenses

Benefits & Perks

• Comprehensive range of benefits including medical/prescription drug coverage, dental and vision options, life insurance, short and long-term disability, 401(k) with PNC match, pension and stock purchase plans, dependent care reimbursement, adoption, surrogacy, and doula reimbursement, educational assistance, wellness programs, paid time off including holidays, vacation days, parental leave, and more.