Growth Marketing - Onboarding Marketing Lead

About the Role

Key Responsibilities

• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products, initiatives, or channels.
• Formulates plans that acquire, grow, and retain customers in support of the product lifecycle and business goals.
• Supports the development and prioritization of business and marketing objectives, value propositions, and target segments leveraging competitive intelligence and insights.
• Contributes to thought leadership and builds consensus among partners.
• Translates desired business outcomes into marketing strategies and executes programs that may include advertising, sales content, and internal communications.
• Coordinates and influences complex, multi-functional program teams.
• Ensures data collected is synthesized and leveraged effectively for business intelligence.
• Influences the marketing budget while ensuring activities are optimized and delivered within the established framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk, and other key partners.
• Leads partnerships with agencies, third parties, and internal teams to develop and execute programs and initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development.
• Makes decisions to ensure business programs and customer expectations are met.

Requirements

• Demonstrates a genuine passion for marketing and curiosity for industry trends.
• Strong written and oral communication skills, including the ability to influence partners and drive cross-functional alignment.
• Strong organizational skills and attention to detail to ensure timely and efficient delivery of marketing programs.
• Ability to adapt to a changing business environment and optimize strategies accordingly.
• Experience delivering high-impact strategic analysis to inform business decisions.
• Ability to bring multiple stakeholders together and build consensus.
• Champions change and is energized by challenges.
• Typically requires a university/college degree with 5+ years of relevant industry experience.
• Preferred skills include advertising, content marketing, digital marketing, marketing strategies, negotiation, and results orientation.
• Competencies include business acumen, data analysis, collaboration, decision making, effective communication, marketing systems, and matrix management.

Nice to Have

• Experience with marketing programs and strategies.
• Knowledge of competitive advantages and customer solutions.
• Familiarity with marketing systems and digital marketing tools.

Qualifications

• Bachelor's degree required.
• No specific certifications or licenses required, but relevant experience and skills are essential.

Benefits & Perks

• Comprehensive range of benefits including medical, dental, vision coverage, and Health Savings Account.
• Employee and spouse/child life insurance, short and long-term disability protection.
• 401(k) with company match, pension, and stock purchase plans.
• Dependent care reimbursement, back-up child/elder care, adoption, surrogacy, and doula reimbursement.
• Educational assistance and wellness programs with financial incentives.
• Paid time off including holidays, vacation days, parental leave, and occasional absence days.