Growth Marketing Operations Manager

About the Role

Key Responsibilities

• Spot opportunities across acquisition, conversion, and lifecycle flows — then instrument and scale what works.
• Partner with marketing, sales, and product to drive faster funnel velocity, higher conversion, and stronger ROI.
• Build growth playbooks from tests and rollouts (landing pages, campaigns, paid audiences, lifecycle workflows).
• Own the GTM truth set across HubSpot, Intercom, Heap, Pocus, RevenueHero, and paid platforms.
• Keep attribution, tracking, and routing rock-solid so we can scale spend with confidence.
• Ensure the marketing database is clean, segmented, and ready for precise targeting and personalization.
• Deliver clear weekly/monthly insights with specific recommendations (shift budget, scale a channel, kill what's not working).
• Make it easy for the GTM team to act on data by building dashboards people actually use.
• Run the testing roadmap: design, measure, and quantify lift on CAC, payback, conversion, and pipeline.
• Audit and improve conversion tracking across paid and lifecycle channels.
• Support campaign setup (pixels, tags, events, field mapping) while proactively flagging blockers before launch.
• Optimize data flow between tools and revenue systems.
• Document budget reallocations with measured ROI.
• Contribute to scaling paid spend 2-3x with airtight attribution.
• Enable faster, sharper decisions across marketing, sales, and leadership.
• Develop a trusted GTM scorecard used daily by reps and weekly by leadership.

Requirements

• Experience with Heap or similar analytics platforms (events, funnels, cohorts) to connect product behavior to acquisition/lifecycle outcomes.
• Proficient in SQL and comfortable querying/joining data across sources to validate tracking, build reusable datasets, and power self-serve reporting.
• Knowledge of paid platforms (Google Ads, LinkedIn, Meta) and conversion tracking fundamentals.
• Familiarity with UTM governance, pixels/tags, and analytics setup; experience with data integration and APIs.
• Hands-on experience building with AI dev tools like Cursor.
• Experience with customer data platforms (e.g., Rudderstack, Segment) to manage event tracking, data pipelines, and attribution flows.
• Independent problem-solver; precise and organized.
• Clear communicator with marketers, sellers, and technical partners.
• Bias toward measuring, simplifying, and shipping.

Nice to Have

• Demonstrated AI proficiency.

Qualifications

• Experience with analytics platforms like Heap or similar.
• Proficiency in SQL.
• Experience with paid advertising platforms (Google Ads, LinkedIn, Meta).
• Experience with customer data platforms (e.g., Rudderstack, Segment).

Benefits & Perks

• Remote-first work environment with hubs in Ottawa, Toronto, and Montreal.
• Flexibility to work from home or collaborate in person.