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Growth Marketing Specialist

Kyriba

Full Time
Mid Level
73k-92k
15 days ago

Job Description

About the Role

The Marketing Specialist is responsible for developing, executing, and optimizing marketing activities to build sales pipeline and bookings for the North American market. This includes digital campaigns, sponsorships, content creation, social media, digital and in-person events, email marketing, and more. The role involves collaboration with sales teams and cross-functional teams within marketing and across Kyriba to support sales goals and measure campaign effectiveness.

Key Responsibilities

  • Plan and manage marketing campaigns in the North American market
  • Utilize the full marketing mix (events, webinars, content, emails, ABM, etc.) to build awareness and generate leads
  • Collaborate globally to develop integrated strategies and tactics
  • Manage field and regional events, including logistics and speaker coordination
  • Oversee multiple projects and campaigns to meet deadlines
  • Communicate plans and details across teams to ensure alignment
  • Use KPIs and analytics to target and optimize campaigns
  • Stay updated on industry trends to refine messaging
  • Optimize activities to maximize ROI and drive sales-qualified opportunities
  • Focus on North America while collaborating with peers in other regions as needed
  • Collaborate with the creative team to develop effective marketing assets
  • Align tactics and content to the buyer's journey
  • Support the planning and execution of Kyriba's annual user conference and regional user group meetings

Requirements

  • 3+ years of marketing experience; event and demand generation experience preferred
  • Strong verbal and written communication skills in English
  • Experience marketing SaaS and cloud-based solutions strongly preferred
  • Ability to effectively manage multiple projects simultaneously and re-prioritize
  • Proven track record of delivering marketing campaigns and in-person events within a B2B organization
  • Experience in Account Based Marketing
  • Familiarity with CRM systems (Salesforce.com preferred) and Marketing Automation Systems (Pardot preferred)
  • Ability to analyze and interpret data based on KPIs to make business decisions
  • Strong organizational and project management skills
  • Strong interpersonal, verbal, and written communication skills
  • Limited travel required
  • Bachelor's Degree preferred

Nice to Have

  • Event and demand generation experience
  • Experience marketing SaaS and cloud-based solutions
  • Experience in Account Based Marketing
  • Familiarity with Salesforce.com and Pardot

Qualifications

  • Bachelor's Degree (preferred)

Benefits & Perks

  • Base salary of $72,800.00 - $92,000.00 annually
  • Variable compensation and potential eligibility for long-term incentives
  • Comprehensive benefits package (details at www.kyriba.com/company/careers/benefits/)

Working at Kyriba

Kyriba believes that everyone has the ability to make an impact, and we are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship, and genetic information.

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Job Details

Posted AtJul 11, 2025
Job CategoryGrowth Marketing
Salary73k-92k
Job TypeFull Time
ExperienceMid Level

Job Skills

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About Kyriba

Website

kyriba.com

Industry

Custom Computer Programming Services

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