Growth Marketing Specialist

About the Role

Key Responsibilities

• Develop prospect lists based on our ideal customer profile (ICP) using tools like Clay, Apollo, SmartLead, Lusha, and LinkedIn Sales Navigator
• Identify and segment accounts and contacts based on firmographics, job titles, technologies used, and buying intent signals
• Clean and validate contact data to ensure high deliverability and minimize email bounces
• Monitor and act on intent data that is publicly available like new store openings, job change alerts, hiring job boards, and more
• Build and maintain lists of accounts showing recent buying signals or product interest
• Collaborate with marketing ops to align on trigger-based workflows and campaign logic
• Craft and send highly personalized outbound emails and LinkedIn messages that mirror a sales-style voice
• Test and optimize sequences and messaging based on performance metrics (open, reply, and demo rates)
• Leverage tools like Apollo, Meet Alfred, SmartLead, Instantly, or LaGrowthMachine to run multi-touch outbound cadences
• Qualify and route positive replies to the appropriate sales team members with relevant context
• Maintain clear documentation and SLAs for outbound lead follow-up

Requirements

• 1-4 years of experience in demand generation, growth marketing, or performance marketing at a B2B company (SaaS experience preferred)
• Strong understanding of outbound email, LinkedIn; bonus if experienced in paid social, paid search, direct mail, and webinars
• Data-driven mindset with experience analyzing and optimizing campaign performance (open rate, reply rate, bounce rate, etc.)
• Excellent written and verbal communication skills; comfortable crafting casual-style messaging for both marketing and sales use
• Familiar with tools like HubSpot, Salesforce, Clay, LinkedIn Sales Navigator, Apollo, Outreach, SmartLead, Instantly, Google Sheets, ChatGPT (or similar tools)
• Comfortable working closely with Sales, RevOps, and other cross-functional teams
• Self-starter who thrives in a fast-paced environment and enjoys solving new challenges
• Willing to report to the office up to 3x a week

Nice to Have

• Experience with other traditional demand gen channels such as direct mail, paid social, paid search, webinars

Qualifications

• Educational background is not explicitly specified in the description

Benefits & Perks

• Competitive salary and equity
• Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for employees and 85% for dependents
• In-office amenities and stocked kitchen
• 401K Plan
• Pre-tax commuter benefits
• Learning/development stipend
• Unlimited PTO